Marketing & Growth Manager

Admithive; Sector 10; On-site; INR 900,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary with performance‑or

Own the marketing and growth function

EdTech and technology-driven company

Exposure to business and growth策略

Fast-paced startup with learning

Job summary

Admithive Private Limited lists Medadmit as its education technology platform. We are seeking a results-driven Marketing & Growth Manager to lead digital marketing, student acquisition and growth initiatives for Medadmit, with responsibility for generating high-quality leads and improving conversions.

The role involves planning and executing campaigns across Google Ads, Meta Ads, SEO and content marketing, managing budgets, and collaborating with counselling and sales teams to optimise ROI in a

Qualifications

• 2–5 years of experience in Digital Marketing, Performance Marketing or Growth Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proven lead generation and performance marketing capabilities.
• Deep understanding of marketing funnels and conversion rate optimisation.
• Data-driven with ability to analyse campaign performance.
• Experience with SEO, SEM, content marketing and social media marketing.
• Familiarity with Google Analytics and Google Search Console.
• Experience with CRM and email marketing is a plus.

Responsibilities

• Plan, execute and optimise Google Ads, Meta Ads and other digital campaigns.
• Develop strategies to generate high-quality student leads for Medadmit.
• Manage marketing budgets and optimise CPL, CAC, conversions and ROAS.
• Build and optimise the marketing funnel from ads to lead generation to admission.
• Develop and execute SEO strategies to increase organic traffic.
• Plan content strategies for Instagram, YouTube, LinkedIn and other platforms.
• Lead nurturing via WhatsApp, email and other channels.

Skills

Google Ads

Meta Ads

Lead Generation

Conversion Optimisation

SEO

Content Marketing

Analytics

CRM

Tools

Google Analytics

Google Search Console

Marketing Automation

CRM Systems

Job description

Role & Responsibilities

We are looking for a results-driven Marketing & Growth Manager to lead digital marketing, student acquisition and growth initiatives for Medadmit, an education technology platform by Admithive Private Limited.

The candidate will be responsible for developing and executing marketing strategies focused on generating high-quality student leads, improving conversions and building the Medadmit brand.

Key Responsibilities

• Plan, execute and optimise Google Ads, Meta Ads and other digital marketing campaigns.
• Develop strategies to generate high-quality student leads for Medadmit.
• Manage marketing budgets and optimise CPL, CAC, conversion rates and ROAS.
• Build and optimise the complete marketing funnel from advertising to lead generation, counselling, application and admission.
• Develop and execute SEO strategies to increase organic traffic and search visibility.
• Conduct keyword research, competitor analysis and market research.
• Plan and manage content strategies for Instagram, YouTube, LinkedIn and other relevant platforms.
• Develop marketing campaigns around NEET PG, medical counselling, admissions and college selection.
• Manage remarketing and retargeting campaigns.
• Develop WhatsApp, email and other lead-nurturing campaigns.
• Work closely with the counselling and sales teams to improve lead quality and conversions.
• Analyse marketing data and prepare weekly and monthly performance reports.
• Track campaign performance and identify opportunities to improve ROI.
• Work with designers, content writers, video editors and developers to execute marketing campaigns.
• Plan and execute landing-page and conversion-rate optimisation initiatives.
• Explore influencer marketing, affiliate marketing, partnerships and other student-acquisition channels.
• Identify new marketing channels and growth opportunities.
• Stay updated with digital marketing trends, advertising platforms and the education/admissions market.

Preferred Candidate Profile

• 2-5 years of experience in Digital Marketing, Performance Marketing, Growth Marketing or a related role.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proven experience in lead generation and performance marketing.
• Strong understanding of marketing funnels and conversion optimisation.
• Data-driven approach with the ability to analyse campaign performance.
• Good understanding of SEO, SEM, content marketing and social media marketing.
• Experience with Google Analytics and Google Search Console.
• Experience with CRM, WhatsApp marketing, email marketing and marketing automation will be an advantage.
• Experience in EdTech, education, healthcare, admissions or counselling will be preferred.
• Excellent communication and interpersonal skills.
• Ability to work independently and take ownership of marketing targets.
• Comfortable working in a fast-paced startup environment.
• Candidates who can demonstrate previous campaign results, lead-generation performance or a marketing portfolio will be preferred.

Key Skills

Performance Marketing, Digital Marketing, Growth Marketing, Google Ads, Meta Ads, Facebook Ads, Instagram Marketing, Lead Generation, SEO, SEM, Google Analytics, Content Marketing, Social Media Marketing, Conversion Optimisation, CRM, WhatsApp Marketing, Email Marketing, Remarketing, Marketing Strategy, Marketing Analytics.

Perks and Benefits

• Competitive salary with performance-based incentives.
• Opportunity to take ownership of the marketing and growth function.
• Opportunity to work on a growing EdTech and technology-driven company.
• Direct exposure to business and growth strategy.
• Fast-paced startup environment with significant learning and career-growth opportunities.

Important

This is a hands‑on performance and growth role. Candidates will be evaluated primarily on their ability to generate qualified leads and measurable business growth rather than only social‑media followers or engagement.

Shortlisted candidates may be required to complete a practical marketing assignment as part of the selection process.