Growth & Performance Marketing Executive

Givven Logistics Pvt Ltd; Pune District; On-site; INR 300,000 - 360,000; Full time

Benefits offered by this job

Opportunity to work with a growing education brand

Creative freedom in marketing campaigns

Exposure to both digital and offline strategies

Job summary

A dynamic logistics company in Pune is seeking a Growth & Performance Marketing Executive with 1-1.5 years of experience. The role involves planning and executing digital marketing campaigns across platforms like Meta and Google Ads. The ideal candidate should have a bachelor's degree, hands-on experience in lead generation and marketing strategy, and strong communication skills, especially for on-camera representation. This position offers creative freedom and exposure to various marketing strategies.

Qualifications

• 1-1.5 years of experience in digital marketing or related fields.
• Proficient in performance marketing and lead generation.
• Experienced in managing digital ad campaigns.

Responsibilities

• Plan and execute lead generation campaigns on Meta and Google Ads.
• Create and manage social media content calendars.
• Implement offline branding activities in key areas.

Skills

Hands-on experience with Meta Ads Manager

Lead generation knowledge

Marketing strategy planning

Social media content planning

Strong communication skills

Comfortable speaking on camera

Education

Bachelor’s degree in Marketing or related field

Job description

Designation: Growth & Performance Marketing Executive

Experience Required: 1 - 1.5 Years

CTC - 3-3.6lpa

ABOUT COMPANY:

Givven Logistics Private Limited is a freight-forwarding logistics and supply chain company committed to innovation, customer satisfaction, and operational excellence. We’re expanding our digital footprint and seeking a passionate and driven individual to support our digital marketing initiatives.

ABOUT THE JOB-ROLE:

We are seeking a creative, enthusiastic, and result oriented Growth & Performance Marketing Executive to cater to our online presence across all digital platforms. The ideal candidate is not just a marketer but a content creator, optimise lead generation campaigns, and on-camera personality who can represent the brand with confidence and creativity.

KEY RESPONSIBILITIES:

1. Performance Marketing & Lead Generation

• Plan, execute, and optimize lead generation campaigns on Meta (Facebook & Instagram) and Google Ads.
• Monitor campaign performance, track leads, and improve cost-per-lead (CPL).
• Manage ad creatives, copy, and audience targeting strategies.
• Develop and implement monthly and quarterly marketing strategies aligned with admission goals.
• Analyse campaign data and provide insights for improving marketing performance.

3. Content Planning & Calendar

• Plan and create monthly social media content calendars.
• Coordinate with graphic designers and video teams for marketing creatives.

4. Physical Branding & Offline Marketing

• Plan and execute offline branding activities such as hoardings, banners, pamphlets, and local marketing campaigns.
• Identify branding opportunities around schools, coaching hubs, and high-footfall areas.

5. Communication & Representation

• Communicate effectively with students, parents, and internal teams regarding marketing initiatives.
• Be comfortable appearing on camera for podcasts, interviews, reels, or promotional content.

6. Campaign Coordination

• Work closely with academic and management teams to promote courses like JEE, NEET, MHT-CET, and Foundation programs.

REQUIRED SKILLS:

• Hands‑on experience with Meta Ads Manager and Google Ads
• Lead generation and performance marketing knowledge
• Marketing strategy and campaign planning
• Social media content planning and calendar management
• Basic understanding of branding and offline marketing
• Strong communication and presentation skills
• Comfortable speaking on camera for podcasts or interviews

PREFFERED QUALIFICATION:

• Bachelor’s degree in Marketing, Business, Mass Communication, or related field
• Experience in a professional industry marketing will be an advantage

WHAT WE OFFER:

• Opportunity to work with a growing education brand
• Creative freedom in marketing campaigns
• Exposure to both digital and offline marketing strategies