Marketing Generalist (Remote)

Premagic; Bengaluru; Remote; INR 600,000 - 1,000,000; Full time

Job summary

A dynamic marketing firm in Bengaluru seeks a Marketing Generalist to drive their marketing efforts. This role involves a blend of content marketing, event coordination, and product positioning. The ideal candidate will possess 2-4 years of B2B marketing experience, strong writing skills, and familiarity with marketing tools like HubSpot. You'll have the opportunity to impact revenue directly and work in a vibrant industry. The pace is fast, and you'll enjoy a variety of tasks day-to-day.

Qualifications

• 2-4 years of B2B marketing experience, preferably in SaaS or tech.
• Proficient writing skills for various formats including blogs and emails.
• Experience in content marketing and basic SEO.

Responsibilities

• Execute content marketing and SEO strategies to drive inbound leads.
• Coordinate event participation from pre-planning to post-event follow-up.
• Translate product features into compelling value propositions.

Skills

B2B marketing experience

Strong writing skills

Content marketing

Basic SEO principles

Event coordination

Familiarity with HubSpot/CRM

Self-starter

Tools

HubSpot/CRM

Canva

Google Analytics

Job description

Marketing Generalist

Experience Required: 2–4 Years. Department: Marketing. Employment Type: Full-time

Role Overview

We are looking for a proactive Marketing Generalist who can help us scale the marketing function at Premagic. This person will be an IC and will be a blend of field marketing and Product marketing. This role is ideal for someone who enjoys a mix of strategic planning, execution, and fieldwork, and is comfortable representing the brand externally.

Key Responsibilities

Organic Lead Generation (30%)

• Execute content marketing and SEO strategies to drive inbound leads
• Optimize website content and landing pages for conversion
• Build and nurture our LinkedIn organic presence
• Track and improve lead attribution across all channels

Event Research & Execution (30%)

• Research and identify 24+ annual events where our target audience gathers
• Coordinate event participation from pre-planning to post-event follow-up
• Work with our field marketer to maximize event ROI
• Create event assets, booth materials, and follow-up campaigns

Product Marketing (25%)

• Translate product features into compelling value propositions for CMOs and event heads
• Develop case studies, testimonials, and customer success stories
• Create sales enablement materials (one-pagers, pitch decks, competitive battle cards)
• Support the repositioning of Premagic from "photo gallery" to "enterprise platform"

Social Media & Community (15%)

• Manage LinkedIn company page and engage with industry conversations
• Create and schedule social content that resonates with event marketing professionals
• Monitor industry trends and translate them into content opportunities
• Build relationships with event industry influencers and communities

What Success Looks Like

• Month 3: You\'ve audited current marketing efforts, identified quick wins, and shipped your first content pieces
• Month 6: You\'re consistently generating qualified inbound leads and have executed 3-4 events successfully
• Month 12: You\'ve contributed meaningfully to the $1M revenue target through a steady flow of qualified leads and elevated brand positioning

You\'re a Great Fit If You

Must-haves:

• 2-4 years of B2B marketing experience, preferably in SaaS or tech
• Strong writing skills—you can write blog posts, LinkedIn posts, emails, and case studies that people actually want to read
• Experience with content marketing and basic SEO principles
• Event coordination experience (even if just managing your company\'s booth at a few events)
• Comfortable working with tools like HubSpot/CRM, Canva, LinkedIn, Google Analytics
• Self-starter who doesn\'t need hand-holding—we\'ll give you context and direction, but you\'ll need to figure out execution

Nice-to-haves:

• Experience in the events industry or marketing to event professionals
• Understanding of the MEA market (especially UAE)
• Basic design skills or ability to create simple visual content
• Experience with product launches or repositioning efforts
• Behavioral psychology or persuasion principles in marketing

What You\'ll Love About This Role

• Variety: No two days are the same—you\'ll be writing content one day, coordinating event logistics the next
• Impact: You\'ll see a direct line between your work and revenue growth
• Growth: Wear multiple hats now, specialize in what you love later as the team grows
• Autonomy: We value practical execution over complex frameworks—if it works, ship it
• Industry: Work in one of the most dynamic industries (events + AI) with innovative clients