Marketing Executive IT Infrastructure Cybersecurity Solutions

Skylark Information Technologies; Chennai District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Skylark Information Technologies in Chennai is seeking a results-driven field marketer to design and execute comprehensive marketing plans for IT Infrastructure and Cyber Security, becoming the go-to evangelist for our marketing strategy across businesses.

You will lead social campaigns, drive lead generation with tools like Lusha and LinkedIn, collaborate with sales to grow the pipeline, and craft impactful collateral using Adobe Creative Suite or Canva.

Qualifications

• 3–4 years in field marketing or marketing program management in IT infrastructure or cybersecurity.
• Strong influencer and stakeholder engagement skills with confidence.
• Solid understanding of IT industry dynamics and marketing in B2B tech.

Responsibilities

• Design and execute marketing plans in IT infrastructure and cybersecurity.
• Act as evangelist for marketing strategy across businesses.
• Develop and align strategies with business goals and sales.
• Create campaigns across social media including LinkedIn, Twitter, and Instagram.
• Lead generation and demand generation to grow pipeline.
• Develop marketing collateral using Adobe Creative Suite or Canva.
• Measure performance with key metrics and report outcomes.
• Collaborate with sales to drive pipeline and conversions.

Skills

Marketing strategy

Relationship building

Social media marketing

Lead generation

Campaign management

Content creation

Tools

Adobe Creative Suite

Canva

LinkedIn Sales Navigator

Google Ads

SEO tools

Job description

Role & responsibilities

• Design, build, execute, measure, and continuously optimize the marketing plans in IT Infrastructure and Cyber Security for the company.
• Become the go-to person for marketing, and act as the advocate/evangelist for our marketing strategy across all businesses
• Develop and execute marketing strategies aligned with business goals in IT Infrastructure and Cybersecurity solutions.
• Demonstrates confident, impactful communication and thrives in customer-facing settings.
• Conduct market research to stay updated on industry trends and competitor activities.
• Create and manage engaging campaigns across social media platforms (LinkedIn Sales Navigator, Twitter and Instagram).
• Leverage tools such as Lusha (or similar platforms) to drive targeted lead generation and strategic prospecting, ensuring a consistent and high-quality pipeline of potential customers.
• Collaborate closely with sales teams to align marketing efforts with business goals, supporting demand generation initiatives and contributing to sustained pipeline growth and conversion.
• Design and develop impactful marketing collateral—including presentations, brochures, digital assets, and campaigns—using tools such as Adobe Creative Suite or Canva to ensure brand consistency and visual appeal.
• Lead and infuse creativity into marketing campaigns by conceptualizing innovative ideas and executing engaging initiatives that enhance brand visibility, strengthen positioning, and drive meaningful customer engagement.
• Implement and monitor SEO strategies, Google Ads, and other digital marketing tools to maximize online presence.
• Use data and strategic account insight to establish, forecast and report against key success metrics, as well as drive customer satisfaction and loyalty

Preferred candidate profile

• 3-4 years best-in-class field marketing and/or marketing program management experience within an IT Infrastructure / Cybersecurity space, high tech or fast-paced B2B, marketing environment, preferably with an understanding of security and its role in the future of technology
• A strong influencer, relationship builder, and collaborator with the ability to engage senior stakeholders and communicate with confidence and authority.
• Strong understanding of the IT industry and market dynamics.
• Proficiency in social media marketing tools and platforms, familiarity with lead generation tools (e.g., Lusha), basic design skills using Adobe / Canva.
• Knowledge of SEO, Google Ads, and digital marketing practices.
• A results-driven, "do whatever it takes" mindset, with a proven ability to both shape strategy and execute consistently at a high level.