Marketing Manager

StaffAnchor Talent Solutions; Hyderabad; On-site; INR 1,350,000 - 1,650,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead innovative campaigns within the cybersecurity realm. This role offers the opportunity to shape brand positioning globally through strategic partnerships and high-impact events. You will be responsible for crafting and executing a comprehensive marketing strategy that integrates both digital and traditional channels, driving visibility and engagement. If you are a self-starter with a passion for technology and a knack for building relationships, this is your chance to make a significant impact in a rapidly evolving field. Join a team that values creativity, collaboration, and continuous learning.

Qualifications

• 4–8 years of B2B marketing experience, preferably in cybersecurity or tech sectors.
• Proven track record in managing integrated marketing campaigns and events.

Responsibilities

• Lead integrated marketing campaigns and manage strategic relationships.
• Monitor campaign performance and optimize strategies for improvement.

Skills

B2B Marketing

Event Management

Strategic Planning

Communication Skills

Analytical Skills

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

LinkedIn Ads

HubSpot

Job description

Marketing Manager – Cybersecurity (Hyderabad)

Experience: Minimum 5 years

Client: Global Leader in Cybersecurity Certification

Budget: Upto 15L (fixed)

About the Company:

Our client is the world’s largest cybersecurity technical certification body. With operations in over 145 countries and more than 220,000 professionals trained, the organization has significantly influenced the global cybersecurity landscape. Its flagship programs are globally recognized and trusted by professionals, enterprises, and governments alike.

Role Overview:

We are seeking a strategic and execution-oriented Marketing Manager to lead integrated campaigns, manage high-impact events, and build ecosystem partnerships that elevate the organization’s brand positioning globally.

Key Responsibilities:

1. Strategize and execute the annual marketing calendar in line with organizational goals and business objectives.
2. Build and maintain strategic relationships with clients, academic institutions, partners, and alliances to expand brand reach.
3. Champion the organization’s voice and positioning across internal and external communication channels.
4. Design and implement a comprehensive marketing mix, integrating digital and print campaigns to drive visibility, engagement, and conversion.
5. Organize hackathons, industry conferences, and community-building events to foster innovation and ecosystem collaboration.
6. Facilitate masterclasses featuring domain experts to strengthen thought leadership and brand authority.
7. Represent the organization at conferences, industry panels, and other speaking engagements to enhance brand positioning and generate qualified leads.
8. Serve as a marketing evangelist, advocating the organization’s mission, impact, and innovation through high-touch marketing initiatives.
9. Monitor campaign performance, analyze ROI and KPIs, and optimize strategy for continuous improvement.
10. Stay updated with emerging marketing technologies and trends to maintain a competitive digital edge.

Ideal Candidate Profile:

1. 4–8 years of experience in B2B marketing, ideally within cybersecurity, SaaS, edtech, or related technology-driven sectors.
2. Demonstrated success in managing integrated marketing campaigns and event-led initiatives at scale.
3. Strong planning and execution skills, with a strategic mindset and the ability to align marketing with business goals.
4. Excellent verbal and written communication skills; confident in representing the brand externally.
5. Prior experience in organizing hackathons, conferences, or masterclasses is highly preferred.
6. Hands-on proficiency in tools such as Google Analytics, LinkedIn Ads, HubSpot, or equivalent CRM/marketing automation platforms.
7. Analytical approach to campaign performance measurement and optimization.
8. Self-starter, collaborative, and adaptable to fast-paced environments.
9. A strong understanding of cybersecurity trends or a willingness to quickly build domain expertise.

Apply and also share your updated resume at http://bit.ly/42oi5gs

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Computer and Network Security and Education