Marketing Executive

M/S.SIMMAC Nextgen Machinery; Zone 7 Ambattur; On-site; INR 391,000 - 837,000; Full time

Job summary

SIMMAC Nextgen Machinery in Tamil Nadu seeks an experienced B2B sales back-office professional to manage lead qualification, digital nurturing, and commercial support. The role involves calling, emailing, and sharing machine videos and testimonials to convert prospects.

The ideal candidate has strong verbal and written communication skills, proficiency in CRM and Excel, and comfort with WhatsApp Business and LinkedIn for outreach.

Qualifications

• Graduate or postgraduate in any stream, Business Administration, or Marketing.
• Strong verbal and written communication skills.
• CRM and Excel proficiency; digital tools like WhatsApp Business and LinkedIn.
• Phone negotiation and persistent follow-up with clients.

Responsibilities

• Lead Qualification: Filter inbound inquiries from web, ads, and WhatsApp; call and qualify leads for senior sales teams.
• Digital Nurturing: Run targeted WhatsApp/email campaigns and share machine videos, brochures, and testimonials with prospects.
• Commercial Support: Prepare quotations, proforma invoices, and specs; guide clients on pricing, terms, and machine options over phone/video.
• CRM & Coordination: Maintain CRM lead records, schedule follow-ups, track order dispatch timelines, and handle post-sale communication.

Skills

Verbal communication

Written communication

Phone negotiation

Lead follow-up

Education

Graduate/PG in Business Administration or Marketing

Tools

CRM

Excel

WhatsApp Business

LinkedIn

Job description

Role & responsibilities

• Experience: 13 years/fresher in B2B back-office sales, tele-calling, or digital lead management (industrial/machinery sector preferred).


• Education: Graduate/Post Graduate in any stream, Business Administration, or Marketing.


• Skills: Strong verbal/written communication, CRM and Excel proficiency, digital tool usage (WhatsApp Business, LinkedIn), and phone negotiation.


• Traits: Tech-savvy, organized, persistent with follow-ups, and comfortable selling via phone, email, and video.

Roles & Responsibilities

• Lead Qualification: Filter inbound inquiries from web, ads, and WhatsApp; call and qualify leads for senior sales teams.


• Digital Nurturing: Run targeted WhatsApp/email campaigns and share machine videos, brochures, and testimonials with prospects.


• Commercial Support: Prepare quotations, proforma invoices, and specs; guide clients on pricing, terms, and machine options over phone/video.


• CRM & Coordination: Maintain CRM lead records, schedule follow-ups, track order dispatch timelines, and handle post-sale communication.

our website > www.simmac.in