Marketing Executive

Skyvion Technologies; Thiruvananthapuram; On-site; INR 600,000 - 800,000; Full time

Job summary

An innovative tech company located in Thiruvananthapuram is seeking a Marketing Executive to enhance brand awareness and lead generation for their AI solutions. The successful candidate will collaborate with teams to create impactful marketing strategies and engage effectively with clients. This full-time position requires a Bachelor's degree in marketing and 1-4 years of experience, ideally within SaaS or tech startups, along with strong digital marketing and communication skills.

Qualifications

• 1-4 years of experience in marketing, preferably in SaaS, AI, or tech startups.
• Strong understanding of digital marketing tools and platforms.
• Ability to explain complex AI/technical concepts in simple, compelling language.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Develop go-to-market strategies for AI products.
• Create engaging content for marketing.
• Manage the company’s online presence and brand identity.

Skills

Digital marketing tools and platforms

Creative mindset

Excellent communication skills

CRM and marketing automation

Data-driven approach

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Marketing automation tools

Analytics tools

Job description

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Skyvion Technologies is an innovation-driven company specializing in Advanced UAV Analytics and Intelligent Solutions.

We harness the power of Artificial Intelligence (AI), Machine Learning (ML), and Data Analytics to transform aerial and operational data into actionable intelligence.

About the Role

We are looking for a dynamic Marketing Executive to drive brand awareness, lead generation, and product adoption for our AI-based software solutions. You will work closely with the founders, product, and sales teams to create impactful marketing campaigns and position our AI products effectively in the market.

Key Responsibilities

• Plan and execute digital marketing campaigns across social media, email, SEO, SEM, and content platforms
• Develop go-to-market strategies for AI products and feature launches
• Create engaging content (blogs, case studies, whitepapers, product explainers, presentations)
• Manage and grow the company’s online presence and brand identity
• Generate and nurture qualified leads in coordination with the sales team
• Conduct market research and competitor analysis in the AI/SaaS space
• Track, analyze, and report marketing performance metrics (CAC, ROI, conversion rates)
• Support events, webinars, demos, and partnerships related to AI solutions
• Collaborate with product teams to translate technical AI features into customer-friendly value propositions

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1–4 years of experience in marketing, preferably in SaaS, AI, or tech startups
• Strong understanding of digital marketing tools and platforms
• Ability to explain complex AI/technical concepts in simple, compelling language
• Excellent written and verbal communication skillsHands‑on experience with CRM, marketing automation, analytics tools
• Creative mindset with a data-driven approach

Seniority level

Mid‑Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting

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