Marketing Associate (AI-Native) Mumbai · On-site

Devxlabs; Mumbai; Hybrid; INR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model with flexible hours

No-cap leave policy

Health insurance coverage including on

Spouse and kids coverage

Yearly outings and open environmentfor

Job summary

devx Labs is an AI-native consulting firm reimagining customer experiences through AI-enabled operations and marketing. We seek an early-career marketer who thinks with AI as a default tool, combining fundamentals with creative, data-driven campaigns.

You will own projects end-to-end, bring fresh ideas, and collaborate across teams to deliver campaigns, events, and experiences that feel on-brand and effective. Hybrid work with emphasis on hands-on contribution.

Qualifications

• Strong marketing fundamentals and understanding of channels, funnels and messaging.
• Genuine AI-native fluency; comfortable using AI as a core tool.
• Desirable design sense to ensure on-brand, professional outputs.
• Able to navigate ambiguity and plan steps with minimal guidance.
• Willing to do hands-on groundwork for events and campaigns.
• Independent, proactive thinker who can push back and propose new ideas.

Responsibilities

• Get up to speed fast and own projects from start to finish.
• Propose fresh marketing perspectives and campaign ideas proactively.
• Manage multiple projects in parallel without compromising quality.
• Handle event groundwork: logistics, vendors, planning, execution.
• Apply design sense to distinguish good from generic work.
• Leverage AI throughout workflows to draft copy and concepts with judgment.

Skills

AI-native mindset

Marketing fundamentals

Design eye

Ambiguity tolerance

Proactive ideation

Independent point of view

Tools

Figma

Canva

Job description

devx Labs is an AI-native consulting company that fundamentally reimagines business operations around AI capabilities. We don’t just implement AI tools - we transform how enterprises operate through first-principles thinking and outcome-driven execution.

About the role:

We're looking for someone early in their career who's genuinely AI-native - not "used ChatGPT a few times," but someone who thinks and works with AI as a default tool. Paired with that, we need real marketing fundamentals: the basics of channels, funnels, copy, and what makes a campaign actually work.

You’ll ramp up by understanding our brand, audience, and how we work - then take real ownership. This isn't a role where you wait for instructions forever; once you're up to speed, you own things end to end.

Responsibilities

• Get up to speed fast, then own projects start to finish - not just execute someone else's brief indefinitely.
• Bring ideas to us, not just wait for them. We want you to come to the table with fresh marketing perspectives and campaign ideas - proactively, not only when asked.
• Run multiple projects in parallel without losing quality on any of them.
• Do the groundwork for events - logistics, vendor coordination, planning, on-ground execution.
• Apply a real sense of design - enough to know what looks good, on-brand, and professional versus what looks generic or unfinished.
• Use AI throughout your workflow - for first drafts of copy, creative concepts, campaign plans - with your own judgment shaping the final output.

Requirements

• Strong marketing fundamentals -you understand channels, basic funnel thinking, and what makes messaging land, even if you're early in your career.
• Genuine AI-native fluency -comfortable using AI tools as a core part of how you work, not an occasional shortcut.
• A design eye - you don't need to be a designer, but you know good from generic.
• Comfortable with ambiguity - able to take a rough goal and figure out a plan, especially once you understand the context.
• Willingness to do the hands - on groundwork for events, not just the strategy.
• A fresh, independent point of view on marketing - you're expected to push back or propose something new, not just follow.

Nice to have

• Any portfolio, project, or coursework that shows real ownership of something end to end.
• Experience (even informal) running or helping run an event.
• Basic familiarity with a design tool (Figma, Canva).
• AI tool credits and freedom to experiment with modern approaches.
• Performance-based appraisal at 6 months + annual appraisal cycle.
• Competitive pay with a structured CTC breakup.
• Work with clients across industries and domains.
• Hybrid model with work-from-home support and flexible working hours.
• No-cap leave policy — take time off responsibly, no fixed limits.
• Health insurance with spouse and kids coverage included.
• Yearly outings, and an open environment for innovation.

Reimagining customer experience, from first principles.

devx labs is an AI-native consulting firm that reimagines business operations around AI capabilities to deliver customer experience transformation for forward-thinking brands. We combine the unbiased perspective of young, AI-native talent with the seasoned judgment of experienced practitioners — solving for outcomes, not shipping deliverables for their own sake.

[ 01 ]

Customer Interactions

Reimagining every customer touchpoint across the entire journey.

[ 02 ]

AI-Led Business Operations

Optimizing downstream operations to enhance customer experience delivery.

[ 03 ]

The foundation that makes AI-native experiences possible.