Marketing Lead

Aivar Innovations; Coimbatore; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

A progressive technology company in Coimbatore seeks a Marketing Lead to craft their brand voice and drive growth. This mid-senior level position requires 5+ years of marketing experience, with strong skills in digital marketing and content creation. The ideal candidate will have a go-getter attitude and thrive in a dynamic environment. Full-time position with opportunities to shape the marketing function.

Qualifications

• 5+ years of marketing experience, with at least 2 years in leadership role.
• Experience in managing campaigns and creating marketing collateral.
• Skilled in digital marketing, content creation, CRM, and analytics.
• Skilled in digital marketing, content creation, CRM, and analytics.

Responsibilities

• Lead the development of marketing messaging and positioning.
• Design and manage end-to-end marketing campaigns.
• Create marketing materials to empower the sales team.
• Develop high-impact content that resonates with the audience.
• Analyze data to drive marketing strategy and insights.
• Mentor and guide the content team for future growth.

Skills

Digital marketing

Content creation

CRM

Analytics

Exceptional communication

Communication

Job description

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Marketing Lead: The Storyteller and Growth Driver for Aivar Innovations

Are you a passionate marketer who excels at turning complex technology into compelling stories? Aivar Innovations is building something incredible in the AI space, and we're looking for a Marketing Lead to own our brand voice, drive our growth, and lay the foundation for a best-in-class marketing team. This role is perfect for a hands-on leader who’s ready to build, create, and make a massive impact.

Overview

As our Marketing Lead, you’ll be a force multiplier, a strategic partner, and the creative engine of our brand. You’ll be entrusted with:

• Crafting Our Narrative: Lead the charge on developing our core messaging and positioning, ensuring we stand out and connect with our audience. Your work will simplify our cutting-edge AI technology into clear, compelling value propositions.
• Driving Growth with Campaigns: Design, execute, and manage end-to-end marketing campaigns across digital and offline channels. Build funnels and measure results.
• Creating Unforgettable Collateral: Create marketing materials that tell our story—from presentations and brochures to case studies and sales tools. Empower our sales team and educate our customers.
• Owning the Content and Brand: Champion our brand voice. Develop high-impact content that resonates with our target audience and strengthen our brand identity.
• Analyzing and Optimizing: Use data from CRM and analytics tools to understand what’s working, what’s not, and how we can improve. Drive our strategy with insights.
• Building the Foundation: Operate with autonomy, setting the standard for how our marketing function will grow. Mentor and guide the content team to help build our future.

What We're Looking For

• Experience That Matters: 5+ years of marketing experience, with at least 2 years in a leadership or senior role, preferably in tech or SaaS. Personal experience managing campaigns and creating marketing collateral.
• A Strategic Thinker and a Doer: Skilled in digital marketing, content creation, CRM, and analytics. Able to think big-picture and execute with precision.
• Exceptional Communicator: Natural at guiding teams, communicating vision, and building strong relationships with sales, product, and leadership.
• The Go-Getter Attitude: Thrive in an environment with ownership, experimentation, and tangible impact.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting

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