Marketing Executive

SWEC EDUCATION & IMMIGRATION SERVICES; Surat; On-site; INR 420,000 - 660,000; Full time

Job summary

SWEC EDUCATION & IMMIGRATION SERVICES is seeking an experienced marketing professional to drive lead generation for the education sector through on-campus initiatives and digital campaigns.

You will coordinate Google Ads, SEO, and social media, manage a field marketing team, track performance, and report MIS KPIs to improve lead quality and conversions.

Qualifications

• 3–5 years of experience in Education / EdTech / Overseas Education / Field Marketing.
• Experience in managing both online and offline marketing.
• Proven track record of achieving lead targets.

Responsibilities

• Plan and execute monthly lead generation activities through colleges, universities, cafés, tuition classes, and societies.
• Develop institutional tie-ups for seminars, workshops, and student outreach programs.
• Execute co-branding activities with educational institutes and partner brands.
• Plan BTL activities, student engagement drives, and on-ground promotions.
• Monitor field team performance and ensure daily lead reporting.
• Coordinate with Google Ads, SEO, and Meta Ads agencies.
• Plan monthly digital campaigns for lead generation and brand awareness.
• Track campaign performance, CPL, ROI, and optimize budgets.
• Work closely with designers/content team for creatives, landing pages, and ads.
• Ensure strong presence across social media platforms.
• Develop referral marketing channels with tuition classes and student influencers.
• Plan education seminars, fairs, and admission events.
• Build corporate and community partnerships for brand visibility.
• Identify new local marketing opportunities for student acquisition.
• Work closely with counselling team to improve lead quality and conversions.

Skills

Lead Generation

Field Marketing

Digital Marketing Coordination

Team Handling

Reporting & MIS

Communication

Education/EdTech domain

Education

3–5 years in Education/EdTech/Overseas Education

Tools

Google Ads

SEO

Meta Ads

Job description

• Plan and execute monthly lead generation activities through colleges, universities, cafés, tuition classes, and societies
• Develop institutional tie-ups for seminars, workshops, and student outreach programs
• Execute co-branding activities with educational institutes and partner brands
• Plan BTL activities, student engagement drives, and on-ground promotions
• Monitor field team performance and ensure daily lead reporting

Online Marketing Coordination

• Coordinate with Google Ads, SEO, and Meta Ads agencies
• Plan monthly digital campaigns for lead generation and brand awareness
• Track campaign performance, CPL, ROI, and optimize budgets
• Work closely with designers/content team for creatives, landing pages, and ads
• Ensure strong presence across social media platforms

Strategic Initiatives (Added Value)

• Develop referral marketing channels with tuition classes and student influencers
• Plan education seminars, fairs, and admission events
• Build corporate and community partnerships for brand visibility
• Identify new local marketing opportunities for student acquisition
• Work closely with counselling team to improve lead quality and conversions

Requisite Skills:

• Lead Generation & Field Marketing
• Digital Marketing Coordination (Google Ads, SEO, Meta)
• Team Handling & Target Achievement
• Reporting, MIS & Performance Tracking
• Strong communication and vendor management skills
• 3–5 years of experience in Education / EdTech / Overseas Education / Field Marketing
• Experience in managing both online and offline marketing
• Proven track record of achieving lead targets