Marketing Executive

Brainware University; Kolkata District; On-site; INR 300,000 - 420,000; Full time

Job summary

Brainware University in Kolkata invites a Marketing Executive to promote academic and professional programmes. You will plan and execute outreach campaigns, manage lead generation, and coordinate with counselling and operations teams to convert prospects into admissions.

The role requires excellent communication, field visits, and experience with digital marketing, social media, email, and WhatsApp campaigns, with a proactive, target-driven mindset.

Qualifications

• 2–4 years in education marketing, admissions, business development or training-centre promotion.
• Excellent communication, networking and presentation skills.
• Energetic, target-oriented and willing to undertake field visits.
• Experience in lead generation, institutional visits, seminars and promotional events.
• Knowledge of digital marketing, social media, email and WhatsApp campaigns.
• Ability to maintain lead records and achieve admission targets.
• Capable of coordinating with counselling and operations teams.

Responsibilities

• Develop and execute marketing strategies to promote academic and professional programmes.
• Generate leads through institutional visits, seminars, promotional activities and outreach campaigns.
• Build strong relationships with schools, colleges, institutions and potential student communities.
• Conduct field visits and participate in education fairs, events and promotional activities.
• Manage digital marketing activities including social media, email and WhatsApp campaigns.
• Maintain accurate lead records, follow-up reports and admission-related databases.
• Coordinate with counselling and operations teams for effective lead conversion.
• Support the achievement of admission targets through planned marketing initiatives.

Skills

Communication

Networking

Presentation skills

Field visits

Lead generation

Campaign execution

Job description

Experience Required:

2–4 years in education marketing, admissions, business development or training-centre promotion

Key Requirements:

• Excellent communication, networking and presentation skills.
• Energetic, target-oriented and willing to undertake field visits.
• Experience in lead generation, institutional visits, seminars and promotional events.
• Knowledge of digital marketing, social media, email and WhatsApp campaigns.
• Ability to maintain lead records and achieve admission targets.
• Capable of coordinating with counselling and operations teams.

Key Responsibilities & Requirements:

• Develop and execute marketing strategies to promote academic and professional programmes.
• Generate leads through institutional visits, seminars, promotional activities and outreach campaigns.
• Build strong relationships with schools, colleges, institutions and potential student communities.
• Conduct field visits and participate in education fairs, events and promotional activities.
• Manage digital marketing activities including social media, email and WhatsApp campaigns.
• Maintain accurate lead records, follow-up reports and admission-related databases.
• Coordinate with counselling and operations teams for effective lead conversion.
• Support the achievement of admission targets through planned marketing initiatives.

Join Brainware University and become a part of a team dedicated to expanding access to quality education and shaping future careers.

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