Marketing Executive

Siddham Consultancy; New Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Siddham Consultancy is seeking a proactive professional to execute international customer acquisition and export operations under the International Business head. The role involves CRM management, research, outreach, quotation coordination, order processing, and shipment coordination to convert strategy into daily execution and measurable pipeline activity.

The candidate will build databases of distributors/importers, manage outreach channels, and ensure accurate export documentation and

Qualifications

• Understanding of distributors and importers.
• Good written and spoken English.
• Excel/CRM proficiency.
• Basic export documentation knowledge.

Responsibilities

• Execute international customer acquisition and export operations under the International Business head.
• Maintain CRM with all interactions and pipeline stages.
• Develop and maintain databases of distributors, importers, wholesalers, and other stakeholders.
• Coordinate quotations, orders, shipping, and payment with internal teams and partners.
• Prepare and coordinate export documentation and logistics for shipments.
• Track pipeline metrics and ensure timely follow-ups and CRM updates.

Skills

Distributor knowledge

English communication

Excel/CRM proficiency

Export documentation knowledge

Tools

CRM software

MS Excel

Job description

Role & responsibilities

To execute BBL's international customer acquisition and export operations under the direction of the International Business head, covering customer research, CRM management, outreach, enquiry handling, quotation coordination, order processing, export documentation and shipment coordination. The employee will convert the business strategy into daily execution and measurable pipeline activity.

Key Responsibilities

Customer Database Development

Research and maintain databases of:

• Pharmaceutical distributors
• Importers
• Wholesalers
• Marketing companies
• Tender companies where relevant
• Country
• Contact person
• Designation
• Email
• Telephone
• Website
• Product interest
• Regulatory status
• Communication history

Customer Outreach

Execute approved BBL country/product campaigns through:

• Email
• Telephone
• LinkedIn
• Industry databases
• Distributor websites
• Exhibitions
• Referrals
• Other approved channels

Important:

The employee does not independently decide which countries/products BBL enters. That strategy comes from the International Business Lead/Management. The employee executes the approved plan.

CRM Management

Maintain the complete pipeline: Lead Contacted Response Qualified Meeting Product Interest Documents Sample Registration Quotation Negotiation PO Shipment Payment Repeat Order. Every meaningful interaction must be recorded.

Enquiry Handling

For each enquiry:

• Understand requirements
• Identify product
• Check availability
• Coordinate supplier information
• Check regulatory feasibility with RA
• Obtain costing
• Prepare quotation
• Obtain internal approval
• Send quotation
• Follow up
• Update CRM

Export Order Execution

Coordinate: Customer PO Order review Supplier/manufacturer Artwork Production QA documentation Packing Logistics Shipment Customer documents Delivery Payment.

Export Documentation Coordination

Coordinate preparation/checking of applicable:

• Proforma Invoice
• Commercial Invoice
• Packing List
• Certificate of Origin
• COA
• Shipping documents
• AWB / BL
• Customer-specific documents
• Manufacturer documents
• Other export documents

The employee should understand who prepares, who verifies and who approves each document.

Logistics Coordination

Coordinate with:

• Manufacturer
• Freight forwarder
• CHA/customs broker where applicable
• Courier
• Customer
• Finance
• Internal team

Track:

• production completion
• dispatch
• pickup
• shipment
• documentation
• customs/export milestones
• delivery
• proof of delivery

Payment Follow-Up

Coordinate with finance/customer regarding:

• advance payment
• outstanding payment
• payment confirmation
• shipment release where applicable
• overdue receivables

QMS Compliance

Follow BBL's approved procedures for:

• Customer qualification
• Enquiry management
• Quotation
• Order review
• Document control
• Shipment
• Complaints
• Returns
• Recall support
• Record retention

WHO's GDP framework specifically identifies documentation, dispatch, transportation, complaints, recalls, returns and contract activities as controlled distribution activities.

KPIs

Monthly starting targets - Subject to calibration with time.

Activity

• 100+ researched prospects/week
• 50+ qualified prospects/week
• 4060 meaningful outreach actions/week
• 812 qualified meetings/month

Pipeline

• Qualified enquiries
• Quotations
• Samples
• Registration opportunities
• Negotiations
• PO conversion
• Repeat orders

Operations

• 100% CRM update
• Quotation turnaround 48 hours where information is available
• Zero avoidable shipment-document errors
• Shipment milestone tracking
• Payment follow-up

Most important KPI

Qualified international pipeline generated, no number of emails sent.

Preferred candidate profile

• Understanding of distributors/importers
• Good written and spoken English
• Excel/CRM proficiency
• Basic export documentation knowledge