Marketing Executive

Illusion Dental Laboratory; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Illusion Dental Laboratory is seeking a dynamic Marketing Executive to plan, execute, and optimize campaigns across digital and offline channels. You will drive brand growth, analyze market trends, and coordinate with teams and agencies to deliver compelling promotional materials.

The ideal candidate will have 2–4 years of marketing experience, strong branding knowledge, and hands-on proficiency with Google Ads, Meta Business Suite, Mailchimp, and Canva.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2-4 years of marketing experience.
• Strong knowledge of branding and campaign management.
• Proficiency with digital marketing tools like Google Ads, Meta Business Suite, Mailchimp, Canva.
• Excellent communication, creativity, and analytical skills.
• Able to multitask and meet deadlines in a fast-paced environment.

Responsibilities

• Develop and implement marketing strategies to promote products/services and increase brand awareness.
• Plan and execute digital marketing campaigns, including social media, email marketing, SEO/SEM, and paid advertising.
• Coordinate with internal teams and external agencies for content creation, design, and promotional materials.
• Conduct market research and analyze consumer behavior to identify opportunities and trends.
• Manage company social media pages and ensure consistent brand messaging.
• Organize and participate in promotional events, trade shows, and exhibitions.
• Monitor and report on marketing campaign performance using analytics tools (e.g., Google Analytics, Meta Ads ).

Skills

Marketing strategy

Branding

Campaign management

Analytics

Communication

Creative thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

Mailchimp

Canva

Job description

We are looking for a dynamic and creative Marketing Executive to assist in the planning, execution, and optimization of our marketing campaigns across digital and offline channels. The ideal candidate will be passionate about marketing, brand building, and driving measurable business results.

Role & responsibilities

• Develop and implement marketing strategies to promote products/services and increase brand awareness.
• Plan and execute digital marketing campaigns, including social media, email marketing, SEO/SEM, and paid advertising.
• Coordinate with internal teams and external agencies for content creation, design, and promotional materials.
• Conduct market research and analyze consumer behavior to identify opportunities and trends.
• Manage company social media pages and ensure consistent brand messaging.
• Organize and participate in promotional events, trade shows, and exhibitions.
• Monitor and report on marketing campaign performance using analytics tools (e.g., Google Analytics, Meta Ads ).

Preferred candidate profile

• Bachelors degree in Marketing, Business Administration, or a related field.
• 2-4 years of experience in marketing, digital marketing, or a related role.
• Strong understanding of marketing principles, branding, and campaign management.
• Proficiency in digital marketing tools (Google Ads, Meta Business Suite, Mailchimp, Canva, etc.).
• Excellent communication, creativity, and analytical skills.
• Ability to multitask and meet deadlines in a fast-paced environment.