Marketing Executive

AAA Global; Mumbai; On-site; INR 350,000 - 650,000; Full time

Job summary

AAA Global is seeking a Marketing Executive to partner with the CEO to build and strengthen the CEO’s personal brand across LinkedIn, Instagram, YouTube and beyond. You will own the day-to-day personal branding and content process from ideation to publishing and performance tracking.

You should understand content, storytelling and how to translate experiences into engaging content, and you will collaborate with designers and editors to ensure a consistent voice and visual identity.

Qualifications

• 1-3 years of experience in marketing, content, social media, or digital marketing.
• Excellent writing and storytelling abilities.
• Fluent understanding of LinkedIn, Instagram, and YouTube.
• Ability to independently generate ideas without detailed briefs.
• Ability to translate CEO thoughts into engaging content.

Responsibilities

• Collaborate with the CEO to craft and execute personal branding on LinkedIn, Instagram, YouTube.
• Identify content opportunities from CEO’s experiences and conversations.
• Create and manage a consistent content calendar across platforms.
• Write engaging posts, captions, scripts, carousels and formats.
• Develop ideas for Reels, short-form videos, podcasts, and long-form content.
• Repurpose podcasts and interviews into multiple formats.
• Monitor trends and industry conversations to identify opportunities.
• Coordinate with designers and editors to execute content.
• Help establish the CEO’s voice and visual identity online.
• Track content performance and optimize strategy.
• Research industry topics and competitors to find opportunities.

Skills

Content writing

Storytelling

Social media marketing

LinkedIn

Instagram

YouTube

Tools

LinkedIn

Instagram

YouTube

Job description

Marketing Executive - Social Media and Content

Employment Type: Full-time

About the Role:

We’re looking for a Marketing Executive who will work closely with our CEO to build and strengthen their personal brand across LinkedIn, Instagram, YouTube and other relevant platforms.

This role is ideal for someone who understands content, social media, storytelling and personal branding, and can turn the CEO’s ideas, experiences and expertise into engaging content.

You’ll be responsible for taking ownership of the day-to-day personal branding and content process, from ideation and research to execution, publishing and performance tracking.

What You’ll Do:

• Work closely with the CEO to develop and execute their personal branding strategy.
• Identify content opportunities from the CEO’s experiences, opinions, expertise and day-to-day conversations.
• Create and manage a consistent content calendar across LinkedIn, Instagram and other platforms.
• Write engaging LinkedIn posts, captions, scripts, carousels and other content formats.
• Develop ideas for Reels, short-form videos, podcasts and long-form content.
• Repurpose podcasts, interviews and existing content into multiple social-first formats.
• Stay updated on social media trends, relevant industry conversations and emerging content formats.
• Coordinate with designers, video editors and other creative resources to execute content.
• Help establish and maintain the CEO’s voice, positioning and visual identity online.
• Track content performance and use insights to continuously improve the content strategy.
• Research industry topics, competitors and relevant conversations to identify opportunities for the CEO to contribute meaningfully.

What We’re Looking For:

• 1- 3 years of experience in marketing, content, social media, personal branding or digital marketing.
• Strong writing, communication and storytelling skills.
• Good understanding of LinkedIn, Instagram and YouTube.
• Strong understanding of what makes content engaging and shareable.
• Someone who can independently generate ideas and doesn't need a detailed brief for every piece of content.
• Ability to work directly with a CEO/senior leader and translate their thoughts into compelling content.
• Strong research skills and an eye for trends.
• Good understanding of social media analytics and content performance.
• Excellent organisation and ability to manage multiple content initiatives simultaneously.