Digital Marketing Strategist

Cococart Ventures; Navi Mumbai; On-site; INR 700,000 - 1,300,000; Full time

Job summary

Cococart Ventures in Navi Mumbai invites a Digital & Social Media Lead to shape the company's online presence. You will own platforms like Instagram and LinkedIn, craft a strong digital identity, and drive engaging content across channels.

The role emphasizes branding, creative campaigns, and visibility, with independent ownership of the digital function and a focus on premium visuals and storytelling to attract customers and talent.

Qualifications

• 3–7 years of relevant experience in Digital Marketing, Social Media, Brand Marketing, Content, or a similar role.
• Strong knowledge of Instagram, LinkedIn, Facebook, and other platforms.
• Ability to create engaging posts, reels, stories, videos, and campaigns.
• Excellent communication and storytelling skills.
• Proactive, experimental, and able to own the digital function.

Responsibilities

• Own and manage the company’s presence across Instagram, LinkedIn, Facebook, and other relevant platforms.
• Develop and execute social media strategies to improve brand visibility and engagement.
• Manage the complete content calendar and ensure consistent communication across platforms.
• Build and strengthen the company’s LinkedIn presence and employer brand.
• Plan and execute creative digital campaigns and initiatives.
• Track performance and apply insights to future content.

Skills

Creative thinking

Branding

Content creation

Video editing

Graphic design

Storytelling

Independent work

Job description

Job Description Digital & Social Media Lead

Position

Digital & Social Media Lead

Role Overview

We are looking for a creative, passionate, and self-driven Digital & Social Media professional who can independently manage and elevate the company’s digital presence.

The person will be responsible for creating a strong, consistent, and engaging digital identity across social media and professional networking platforms, with a strong focus on creativity, branding, content, and visibility.

Key Responsibilities

1. Digital & Social Media Management

• Own and manage the company’s presence across Instagram, LinkedIn, Facebook, and other relevant platforms.
• Develop and execute social media strategies to improve brand visibility and engagement.
• Manage the complete content calendar and ensure consistent communication across platforms.

2. Content & Creative

• Conceptualize and create engaging posts, reels, stories, videos, campaigns, and other digital content.
• Develop creative ideas around products, people, events, achievements, launches, and company initiatives.
• Identify current social media trends and creatively adapt them to the company’s brand.
• Maintain a consistent and premium visual identity across all digital platforms.

3. LinkedIn & Employer Branding

• Build and strengthen the company’s LinkedIn presence and professional image.
• Create content showcasing company culture, employee stories, achievements, hiring initiatives, and milestones.
• Improve the company’s visibility among potential customers, employees, partners, and industry professionals.

4. Brand Visibility & Growth

• Identify new opportunities to increase digital reach, engagement, and brand awareness.
• Plan and execute creative digital campaigns and initiatives.
• Track social media performance and use insights to improve future content and campaigns.
• Stay updated with emerging digital trends, tools, and content formats.

Candidate Profile

We are looking for someone who:

• Has strong creative thinking and a good eye for aesthetics.
• Is passionate about social media, branding, and digital content.
• Can work independently and take complete ownership of the digital function.
• Has strong knowledge of Instagram, LinkedIn, Facebook, and other social platforms.
• Has experience in content creation, reels, basic graphic design, and video editing.
• Has excellent communication and storytelling skills.
• Is proactive, experimental, and constantly brings fresh ideas.
• Understands how to build a strong and recognizable digital brand presence.

Experience

3–7 years of relevant experience in Digital Marketing, Social Media, Brand Marketing, Content, or a similar role.

Ideal Candidate

Someone who doesn’t just manage social media, but can build the company’s digital personality, improve its visibility, and make the brand stand out online.