Marketing Executive

JARO Institute of Technology Management & Research; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

JARO Institute of Technology Management & Research in Mumbai is seeking a Marketing Executive for Brand & Campaigns. The role demands end-to-end ownership of brand and campaign initiatives with a data-driven mindset and comfort with automation tools, analytics and market insights.

You will own campaigns across digital platforms, drive brand visibility and engagement, plan and optimize non-sales marketing initiatives, and conduct deep market research with performance tracking.

Qualifications

• High-intent, execution-focused marketing professionals with end-to-end ownership.
• Data-driven, research-oriented mindset with the ability to leverage automation tools, analytics and market insights.
• Experience in planning, executing and optimizing brand-led marketing initiatives.
• Ability to conduct deep market research and competitive analysis.
• Experience in media planning and media buying with a performance orientation.

Responsibilities

• Own and drive marketing campaigns across digital platforms with a focus on brand visibility, engagement, and growth.
• Plan, execute, and optimize brand-led marketing initiatives with performance tracking.
• Conduct deep market research and competitive analysis using tools and data sources.
• Leverage marketing automation tools to improve efficiency and scale campaigns.
• Manage and optimize media planning and media buying across channels.
• Develop and execute content strategies for website, blogs, social media and assets.
• Ensure consistency, quality and effectiveness of content across digital touchpoints.
• Drive SEO strategy (on-page & off-page) using data insights to improve visibility.
• Plan and execute social media strategy focused on brand building and audience growth.
• Collaborate with cross-functional teams for seamless campaign execution and alignment.
• Track, analyze and report campaign performance with actionable insights.
• Stay updated with latest marketing trends, tools, and best practices.

Skills

Brand Marketing

Growth Marketing

Campaign Management

Analytics & Reporting

Content Strategy

SEO & SEM

Research-driven Decision Making

Communication & Problem-solving

Multi-project Management

Tools

Google Analytics

Google Ads

Search Console

CRM tools

SEO tools

Job description

MARKETING EXECUTIVE BRAND & CAMPAIGNS

Role Overview

We are looking for high-intent, execution-focused marketing professionals who can take end-to-end ownership of brand and campaign initiatives. This role demands a data-driven, research-oriented mindset with the ability to leverage automation tools, analytics, and market insights to drive measurable impact.

KEY RESPONSIBILITIES

• Own and drive marketing campaigns across digital platforms with a strong focus on brand visibility, engagement, and growth
• Plan, execute, and optimize brand-led (non-sales) marketing initiatives with a clear focus on outcomes and performance tracking
• Conduct deep market research and competitive analysis using tools and data sources to identify opportunities and gaps
• Leverage marketing automation tools (email workflows, CRM tools, campaign automation platforms) to improve efficiency and scale campaigns
• Manage and optimize media planning and media buying across channels with a performance-oriented mindset
• Develop and execute content strategies aligned with business goals, including website, blogs, social media, and campaign assets
• Ensure consistency, quality, and effectiveness of content across all digital touchpoints
• Drive SEO strategy (on-page & off-page) using tools and data insights to improve organic visibility
• Plan and execute social media strategy with a focus on brand building, engagement, and audience growth
• Collaborate with cross-functional teams to ensure seamless campaign execution and alignment
• Track, analyze, and report campaign performance using analytics tools; generate actionable insights and continuously optimize
• Stay updated with latest marketing trends, tools, automation platforms, and best practices

KEY SKILLS & COMPETENCIES

• Strong understanding of Brand Marketing, Growth Marketing, and Campaign Management
• Hands-on experience with marketing tools & automation platforms (Google Analytics, Google Ads, Search Console, CRM tools, SEO tools, etc.)
• Strong analytical and reporting skills with the ability to interpret data and take decisions
• Proven ability to take ownership and deliver outcomes in a fast-paced environment
• Expertise in content strategy, content development, and storytelling
• Knowledge of SEO, SEM, and digital marketing ecosystems
• Ability to conduct research-driven decision making (market trends, competitor benchmarking, tool evaluation)
• Strong communication, problem-solving, and execution skills
• Ability to manage multiple projects with high accountability

WHO SHOULD APPLY

• 0–5 years of experience in marketing or related fields
• Freshers with strong practical knowledge, internships, or hands-on exposure to marketing tools and concepts
• Individuals with high ownership, execution drive, and learning agility
• Candidates who are data-driven, curious, and research-oriented

WHAT WE’RE LOOKING FOR (DIFFERENTIATOR)

• Intent over experience – we value candidates who show initiative and ownership
• Comfort with tools, automation, and data
• Ability to think, execute, and improve continuously