Growth Executive

Udyogah Southeast Asia; Chennai District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Udyogah Southeast Asia in Chennai is seeking a proactive Growth & Branding Executive to strengthen our brand presence, generate quality B2B leads, and drive digital engagement across platforms. You will manage brand identity, run campaigns, update content, monitor SEO, and support partnerships.

This role requires a marketing degree, strong writing, and a creative yet data-driven mindset. Collaborate with sales and HR teams, plan webinars, events, and content calendars, and report on KPIs weekly.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 25 years of experience in Branding, Digital Marketing, Growth Marketing, or Business Development.
• Experience in recruitment, staffing, or HR industry is an added advantage.
• Excellent written and verbal communication skills.
• Creative mindset with strong analytical abilities.

Responsibilities

• Brand Management: develop and maintain strong brand identity across channels.
• Digital Marketing & Social Media: manage LinkedIn, Facebook, Instagram, YouTube, and WhatsApp Business; create content.
• Lead Generation: generate B2B leads through LinkedIn, email marketing, and campaigns; build sales pipeline.
• Marketing Campaigns: plan and execute online and offline campaigns; organize webinars and events.
• Website & Content Management: update website with job openings, blogs, and company news; create SEO-friendly content.
• Market Research: monitor trends, competitors, and customer preferences.
• Analytics & Reporting: measure KPIs and prepare weekly/monthly performance reports.

Skills

Brand Management

Digital Marketing

Social Media Management

Lead Generation

Content Creation

Copywriting

SEO Basics

Email Marketing

Education

Bachelor's degree in Marketing

Job description

About the Role

We are looking for a proactive and creative Growth & Branding Executive to strengthen our company's brand presence, generate quality business leads, and drive digital engagement across multiple platforms. The ideal candidate will be responsible for executing branding initiatives, managing social media, creating marketing campaigns, and supporting business growth through lead generation and strategic partnerships.

Key Responsibilities:

Brand Management

• Develop and maintain a strong and consistent brand identity across all marketing channels.
• Create and execute branding campaigns to increase company visibility and credibility.
• Ensure all marketing materials align with the company's brand guidelines.
• Coordinate with internal teams to maintain consistent messaging.

Digital Marketing & Social Media

• Manage the company's social media platforms (LinkedIn, Facebook, Instagram, YouTube, WhatsApp Business, etc.).
• Plan, create, and publish engaging content, including graphics, videos, job posts, and company updates.
• Increase followers, engagement, and online brand awareness.
• Monitor social media performance and recommend improvements.

Lead Generation

• Generate qualified B2B leads through LinkedIn, email marketing, online campaigns, networking, and other digital channels.
• Identify potential clients and build a strong sales pipeline.
• Support the business development team with marketing-qualified leads.
• Maintain and update lead databases and CRM.

Marketing Campaigns

• Plan and execute online and offline marketing campaigns.
• Organize webinars, recruitment drives, events, and promotional activities.
• Track campaign performance and prepare monthly reports.

Website & Content Management

• Update company website with job openings, blogs, and company news.
• Create marketing content including brochures, presentations, case studies, newsletters, and videos.
• Optimize content for SEO and digital visibility.

Market Research

• Monitor market trends, competitor activities, and customer preferences.
• Identify new opportunities for brand growth and customer acquisition.
• Provide insights to improve marketing strategies.

Analytics & Reporting

• Measure KPIs such as website traffic, social media engagement, lead conversion, and campaign ROI.
• Prepare weekly and monthly performance reports.
• Recommend improvements based on analytics.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 25 years of experience in Branding, Digital Marketing, Growth Marketing, or Business Development.
• Experience in recruitment, staffing, or HR industry is an added advantage.
• Excellent written and verbal communication skills.
• Creative mindset with strong analytical abilities.

Required Skills

• Brand Management
• Digital Marketing
• Social Media Management
• Lead Generation (B2B)
• Content Creation & Copywriting
• SEO & SEM Basics
• Email Marketing