Marketing Executive

Lupin; Kannur; On-site; INR 350,000 - 520,000; Full time

Job summary

Lupin is seeking a Marketing Executive to meet assigned customers (Doctors, Chemists, Stockists) in the territory as per the company strategy.

You will generate prescriptions and provide scientific information on the company’s products to doctors, achieve monthly and yearly sales targets, enhance territory profitability, manage distribution, and ensure timely reporting and compliance with pharmaco-vigilance guidelines.

Responsibilities

• To meet the assigned customers (Doctors, Chemists, Stockists, etc.) in the desired frequency as per our company strategy.
• Generate prescriptions and effectively provide scientific information about the company’s products to the Doctors and medical fraternity and generate prescriptions for the brand of the company in accordance with the applicable laws and the company policies.
• To achieve sales targets product-wise, and value-wise both in primary and secondary sales on a monthly as well as yearly basis.
• Enhance territory profitability, increase/maintain brand market share, and ensure proper customer relationships through customer engagement initiatives in line with our company strategy.
• Manage proper product distribution in the assigned territory and control expenses such as breakage, expires, etc.
• You will analyze your calls on different customers, chemist etc. so that you can modify your behavior for the future requirements
• Provide market intelligence data on market conditions and the impact of promotional strategy of the company’s products as well as that of competitors to the line managers and the marketing team.
• Prepare and propose a strategic distribution plan for the assigned territory for the month as well as the year to meet the business objectives.
• Develop and generate Stockists / distributor orders as per the business plan, ensure proper supply of goods and also ensure that all payments and dues are collected from the Stockists / distributors withintime lines, as per company policy.
• Timely reporting of any adverse drug reaction / complaint received from customers, if any to seniors as per pharmaco-vigilance guidelines and company policies.
• Safe keeping of company’s property, effective use of promotional materials, submitting standard tourplan, daily call reports, monthly expenses and maintain work norms guided by the company on daily basis

Job description

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Marketing Executive

Date: Jul 16, 2026

Company: Lupin

Job Description

• To meet the assigned customers (Doctors, Chemists, Stockists, etc.) in the desired frequency as per our company strategy.
• Generate prescriptions and effectively provide scientific information about the company’s products to the Doctors and medical fraternity and generate prescriptions for the brand of the company in accordance with the applicable laws and the company policies.
• To achieve sales targets product-wise, and value-wise both in primary and secondary sales on a monthly as well as yearly basis.
• Enhance territory profitability, increase/maintain brand market share, and ensure proper customer relationships through customer engagement initiatives in line with our company strategy.
• Manage proper product distribution in the assigned territory and control expenses such as breakage, expires, etc.
• You will analyze your calls on different customers, chemist etc. so that you can modify your behavior for the future requirements
• Provide market intelligence data on market conditions and the impact of promotional strategy of the company’s products as well as that of competitors to the line managers and the marketing team.
• Prepare and propose a strategic distribution plan for the assigned territory for the month as well as the year to meet the business objectives.
• Develop and generate Stockists / distributor orders as per the business plan, ensure proper supply of goods and also ensure that all payments and dues are collected from the Stockists / distributors withintime lines, as per company policy.
• Timely reporting of any adverse drug reaction / complaint received from customers, if any to seniors as per pharmaco-vigilance guidelines and company policies.
• Safe keeping of company’s property, effective use of promotional materials, submitting standard tourplan, daily call reports, monthly expenses and maintain work norms guided by the company on daily basis