Marketing Executive

Bayer AG; Ludhiana; On-site; INR 550,000 - 900,000; Full time

Job summary

Bayer in India is seeking a Marketing Executive to promote Bayer products to healthcare professionals and other target groups, aiming to meet sales targets within the assigned territory. The role emphasizes in-clinic engagement using Patient Focused Interactions and adherence to local regulations.

Plan and execute HCP engagements, report activities in Veeva CRM, monitor competition, organize CME meetings, and collaborate with Sales/Marketing on MCCP strategies.

Qualifications

• Strong interpersonal, communication and team skills.
• Excellent command of local language; English a plus.

Responsibilities

• Promote Bayer products to healthcare professionals to meet/exceed sales targets.
• Plan, orchestrate and execute HCP engagements using Patient Focused Interactions.
• Report customer engagement activities in Veeva CRM and use available functionality.
• Monitor competition activity and reflect market dynamics to managers.
• Organize regular scientific updates (e.g., CME, scientific meetings) for HCP groups.
• Collaborate with Sales/Marketing on MCCP strategies and identify new business sources.
• Ensure compliant distribution and credit policy adherence.

Skills

Interpersonal skills

Communication skills

Teamwork

Education

Bachelor's Degree

Job description

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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Executive

POSITION PURPOSE: To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory to execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship to adhere to local regulations, industry, and company policies and code of conduct.

ROLE AND RESPONSIBILITIES: Achieve sales, volume, growth, market share and listing targets for assigned brands Plan, orchestrate and execute HCP engagements, aligned with MCCPby tailored Patient Focused Interactions using right content based on HCP needs & priorities Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts Organize / Set-up regular scientific updates (e.g., CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies. Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo. Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business Comply with local regulations, industry, and company policies and code of conduct Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

QUALIFICATIONS: Bachelor’s Degree in any discipline (Any advancedqualification is a plus). Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record Strong interpersonal, communication and team skills IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently) Excellent command (both oral and written) of local native language English language skills are a plus Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field.

YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.