Marketing Executive

Sri Venkateswara College Of Engineering; Tamil Nadu; On-site; INR 600,000 - 900,000; Full time

Job summary

Sri Venkateswara College Of Engineering is seeking a marketing professional to strengthen the college's brand visibility and lead student recruitment through integrated campaigns across digital, print, events, and media. The role involves executing campaigns, launching CRM-driven automation, and coordinating with content teams to create compelling marketing assets.

You will drive KPIs, prepare weekly/monthly MIS reports, and work with the Marketing & Strategic Initiatives team to highlight

Qualifications

• 2-4 years in higher education marketing, digital marketing or brand marketing.
• Hands on experience in Google Analytics, Tag Manager, GA4, Meta Ads, Google Ads, MS Excel, CRM Tools, Canva, WordPress, basic SEO.

Responsibilities

• Execute integrated marketing campaigns that generate quality enquiries, branding and admissions campaigns.
• Launch marketing automation through CRM and digital campaigns (Drip, email, WhatsApp, AI).
• Support PR, events, media and vendor management.
• Coordinate with Content Writer, Graphic Designer, Photographer, and Video Editor to produce marketing assets.
• Track campaign KPIs and prepare MIS dashboards weekly and monthly.
• Coordinate website updates and SEO initiatives.
• Collaborate with Marketing & Strategic Initiatives team to enhance admissions and promote institutional achievements.

Skills

Google Analytics

Tag Manager

GA4

Meta Ads

Google Ads

MS Excel

CRM Tools

Canva

WordPress

SEO

Tools

Canva

WordPress

Google Ads

Meta Ads

GA4

Tag Manager

CRM Tools

Job description

Role & responsibilities

Strengthening the College - SVCE's brand visibility;

Student Recruitment and stakeholder engagement by executing integrated marketing campaigns across digital, print, events, media, and institutional branding

• Execute integrated marketing campaigns that generate quality enquiries, branding and admissions campaigns;
• Execute and launch marketing automation through CRM (Drip marketing viz., email, whatsapp, agentic AI) and digital campaigns;
• Support PR, events, media and vendor management;
• Coordinate with Content Writer, Graphic Designer, Photographer, and Video Editor to produce marketing assets;
• Track campaign KPIs and prepare MIS dashboard on weekly and monthly marketing performance reports
• Coordinate website updates and SEO initiatives
• The candidate shall work with the Marketing & Strategic Initiatives team to enhance admissions, promote institutional achievements and support department-level marketing

Preferred candidate profile

2-4 years in higher education marketing, digital marketing or brand marketing. Technical Proficiency - Hands on experience in : Google Analytics, Tag Manager, GA4, Meta Ads, Google Ads, Advanced – MS Excel, CRM Tools, Canva, WordPress, basic SEO.