Marketing Executive

Saaki Argus And Averil Consulting; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Saaki Argus And Averil Consulting is seeking a skilled PPC specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads. You will research keywords, target audiences, and analyze competitors to improve lead quality, traffic, and conversions.

You will monitor budgets, test ad creatives and landing pages, and produce actionable performance reports using Google Analytics and ad managers. The role requires staying abreast of industry trends and best practices.

Qualifications

• Experience planning and managing PPC campaigns.
• Proficiency with Google Ads, Meta Ads, and LinkedIn Ads.
• Experience using Google Analytics and ads managers.

Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Develop campaign strategies to drive quality leads, traffic, and conversions.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and optimize ads, creatives, audiences, and landing pages.
• Monitor performance and optimize CPC, CTR, CPL, CPA, and ROI/ROAS.
• Manage daily/weekly budgets and optimize spend.
• Analyze data using Google Analytics, Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager.
• Prepare regular performance reports with actionable insights.
• Conduct A/B testing of creatives, copies, landing pages, audiences, and strategies.
• Collaborate with content, design, sales, and BD teams to align campaigns with objectives.
• Stay updated with trends, algorithm changes, and best practices in paid digital marketing.

Skills

PPC campaigns

Google Ads

Meta Ads

LinkedIn Ads

Keyword research

Audience targeting

Competitor analysis

Campaign planning

Ad copies

Creatives

Landing pages

Budget management

Analytics & reporting

A/B testing

Cross-functional collaboration

Performance optimization

Trend awareness

Tools

Google Analytics

Google Ads Manager

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Key ResponsibilitiesPlan, execute, and manage PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.Develop effective campaign strategies to drive quality leads, website traffic, and conversions.Conduct keyword research, audience targeting, competitor analysis, and campaign planning.Create and optimize ad campaigns, ad copies, creatives, audiences, and landing pages.Monitor campaign performance and optimize campaigns based on CPC, CTR, CPL, CPA, conversion rate, and ROI/ROAS.Manage daily/weekly campaign budgets and ensure effective utilization of advertising spend.Analyze campaign data using Google Analytics, Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager.Prepare regular performance reports and provide actionable insights to improve campaign results.Conduct A/B testing of creatives, ad copies, landing pages, audiences, and campaign strategies.Work closely with the content, design, sales, and business development teams to align campaigns with business objectives.Stay updated with the latest trends, algorithm changes, and best practices in paid digital marketing.