Marketing Manager

Prateek Group; Sector 10; Sur place; INR 420 000 - 700 000; Plein temps

Résumé du poste

Prateek Group is seeking an experienced PPC/SEM specialist in Uttar Pradesh to drive paid search and social campaigns. You will optimize budgets, analyze performance, and report on key metrics.

You will collaborate with the marketing team to ensure consistent brand voice across channels, maintain keyword bids, and implement remarketing strategies to maximize ROI.

The role requires hands-on campaign setup, data-driven decision making, and staying current with industry trends.

Qualifications

• Experience managing PPC, SMM campaigns across Google, Facebook and LinkedIn.
• Ability to analyze campaign data and optimize performance.
• Strong understanding of bid management and keyword research.
• Familiarity with web analytics dashboards and reporting.

Responsabilités

• Manage, review, and perform daily PPC/SMM duties.
• Generate leads using PPC & SMM and work on SEM and Paid Search.
• Monitor analytics dashboards and report key metrics.
• Provide weekly and monthly campaign reporting and recommendations.
• Set up Targeted Search, Display, and Remarketing campaigns.
• Collaborate with marketing to ensure consistent brand voice across channels.
• Maintain keyword bids and budget caps across campaigns.
• Provide copy suggestions and ad templates.
• Optimize Display network placements.
• Stay updated on PPC and SMM industry trends.

Connaissances

PPC

SMM

SEM

Outils

Google AdWords

Facebook Ads

LinkedIn Ads

Description du poste

Role & responsibilities

• Manage, review, and perform daily responsibilities associated with Google AdWords, Facebook LinkedIn and other similar platforms.
• Generating leads using PPC & SMM and Work on Search Engine Marketing (SEM) and Paid Search (PPC) for getting maximum output
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with prateek group goals.
• Reporting, Analysis & Recommendation of all Prateek group projects Campaigns and Independently handling all campaigns
• Setting up Search, Display & Remarketing Campaigns using various marketing tools with popular PPC and SMM ad platforms (Google AdWords, Bing AdCenter, etc).
• Website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid and organic programs.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics.
• Manage the creation of large keyword lists and Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.
• Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine, PPC & SMM industry trends and developments.
• Monitor and evaluate search results and search performance across the major search channels.