Marketing Executive

Ideal Icecream Private Limited.; Bhatkal; On-site; INR 350,000 - 520,000; Full time

Job summary

Ideal Icecream Private Limited in Karnataka seeks a marketing/sales professional with 3+ years in FMCG to drive growth through market research, dealer onboarding and retailer network expansion.

The role focuses on achieving secondary sales targets, coordinating with distributors and stakeholders, and assisting in recruiting and training the team; strong communication and MS Excel proficiency are essential.

Qualifications

• No formal education requirement; 10th/12th or graduation acceptable.
• Minimum 3 years core marketing/sales in FMCG.
• Ice cream industry experience preferred.
• Excellent communication and interpersonal skills.
• Proficient in MS Word and MS Excel.

Responsibilities

• Conduct market research on consumer preferences, trends, opportunities, challenges and competitors.
• Onboard new dealers.
• Develop and sustain a retail network and maintain relationships with distributors and stakeholders.
• Achieve secondary sales targets.
• Assist in recruiting and training team members.

Skills

Market research

Dealer onboarding

Retail network development

Sales target achievement

Team recruitment & training

Education

High school / Graduation friendly

Tools

MS Word

MS Excel

Job description

Job Responsibilities:

• Market research including the consumer preferences, trends, opportunities, challenges and competitor analysis.
• Onboarding new dealers.
• Developing an active retail network and maintaining a close relationship with the distributors and other stakeholder
• Achieving secondary sales target.
• Assisting for Recruiting and training the team members

Qualifications and Experience:

• Qualification is not key. Can be 10th or 12th or graduation in any stream.
• Minimum 3 years of core marketing/sales experience in the FMCG sector. Having experience in the Ice Cream industry is preferred and would be an added advantage
• Excellent Communication and Interpersonal skills
• Knowledge of MS Word and MS Excel is a must.