Marketing Executive

Physics Wallah Pvt. Ltd.; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Physics Wallah Pvt. Ltd. in Bengaluru invites a Marketing Lead – Vidyapeeth to drive admissions, boost brand visibility, and execute regional campaigns. You will build regional plans, lead a team of Marketing Executives, and manage on-ground activities.

The role requires 5+ years in education marketing, strong ATL/BTL experience, and a wide local network with schools and tuition centres. You will coordinate events, workshops, and partnerships to expand PW Vidyapeeth's reach.

Qualifications

• Graduate/Postgraduate in Marketing, Business Administration, or related field.
• 5+ years of marketing experience, preferably in education, EdTech, or offline coaching.
• Proven expertise in ATL/BTL campaigns, admissions-driven marketing, and team leadership.
• Strong network with schools, tuition centres, and local communities.

Responsibilities

• Develop region-specific marketing plans aligned with Vidyapeeth growth and admissions targets.
• Lead ATL/BTL campaigns, including campaigns, admission drives, outdoor media, digital integrations, and local promotions.
• Build and manage a team of Marketing Executives, Field Associates, and Telecallers.
• Plan on-ground marketing campaigns, roadshows, workshops, and open houses.
• Foster partnerships with schools, tuition centres, corporates, and communities to expand reach.
• Oversee end-to-end admissions marketing from lead generation to conversions and optimize funnel performance.

Skills

Marketing

Leadership

ATL campaigns

BTL campaigns

Lead generation

Education

Bachelor's/Master's in Marketing

Job description

Physics Wallah (PW), Indias leading EdTech unicorn, was founded in 2020 by Alakh Pandey (Founder and CEO) and Prateek Maheshwari (Co-Founder). Headquartered in Noida, Uttar Pradesh, PW is democratising education at scale across India through online, offline, and hybrid platforms, reaching 98% of the countrys pin codes. Initially launched as a YouTube channel in 2014, PW has grown exponentially, now offering free, high-quality education to over 4.6 crore students through its 112+ YouTube channels in five vernacular languages. The PW app has been downloaded over 3 crore times, and the company has more than 55 lakh paid students.

What isthisrole?

The Marketing Lead – Vidyapeeth will be responsible for driving admissions, enhancing brand visibility, and executing impactful marketing initiatives at regional and local levels. This role involves building and leading high-performing teams, implementing BTL and ATL campaigns, fostering partnerships, and organizing events to position PW Vidyapeeth as a trusted brand for academic excellence.

Key Responsibilities

1. Marketing Strategy & Execution

• Develop and implement region-specific marketing plans aligned with Vidyapeeth's growth and admission targets.
• Lead both ATL and BTL initiatives, including campaigns, admission drives, outdoor media, digital integrations, and local promotions.

2. Team Leadership

• Build, mentor, and manage a team of Marketing Executives, Field Associates, and Telecallers.
• Conduct regular performance reviews and training sessions to boost productivity and effectiveness.

3. BTL & Outreach Activities

• Plan and execute on-ground marketing campaigns, roadshows, workshops, and open houses.
• Organize community connect programs, student engagement events, and seminars to increase walk-ins.

4. Partnerships & Alliances

• Build strong relationships with schools, tuition centres, corporates, and local communities to expand reach and drive admissions.
• Explore tie-ups with academic and non-academic institutions for brand collaborations.

5. Admissions & Lead Management

• Manage end-to-end admissions marketing—from lead generation to walk-ins and conversions.
• Monitor lead funnel performance and continuously optimize conversion strategies.

6. Event Promotions & Brand Visibility

• Conceptualize and promote academic competitions, student festivals, and engagement activities.
• Manage ATL campaigns including hoardings, banners, print ads, and radio promotions across assigned regions.

Qualifications & Experience

• Graduate/Postgraduate in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably in education, EdTech, or offline coaching industries.
• Proven expertise in ATL/BTL campaigns, admissions-driven marketing, and team leadership.
• Strong understanding of local markets and a well-established network with schools, tuition centres, and community partners.