Marketing Manager

Physics Wallah Pvt. Ltd.; Panaji; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Physics Wallah Pvt. Ltd. in India seeks a Marketing Lead for Vidyapeeth to drive admissions, raise brand visibility, and execute regional marketing initiatives.

You will build and lead teams of Marketing Executives, Field Associates, and Telecallers to deliver targeted campaigns and events that attract walk-ins and inquiries. You will own region-specific plans, lead ATL/BTL activities, forge school and community partnerships, and optimise lead funnels from awareness to conversion, ensuring

Qualifications

• 5+ years in marketing, preferably education/edtech/offline coaching.
• Expertise in ATL/BTL campaigns and admissions-driven marketing.
• Strong local market knowledge and partner networks.

Responsibilities

• Develop and implement region-specific marketing plans aligned with Vidyapeeth growth and admission targets.
• Lead ATL and BTL campaigns, outdoor media, digital integrations, and local promotions.
• Build and mentor Marketing Executives, Field Associates, and Telecallers; conduct performance reviews.
• Forge relationships with schools, tuition centres, corporates, and local communities to expand reach.
• Manage end-to-end admissions marketing from lead generation to walk-ins and conversions.
• Plan on-ground events, roadshows, and seminars to increase walk-ins and engagement.

Skills

Marketing leadership

ATL campaigns

BTL campaigns

Team leadership

Admissions marketing

Education

Graduate/MBA in Marketing or related field

Job description

Physics Wallah (PW), Indias leading EdTech unicorn, was founded in 2020 by Alakh Pandey (Founder and CEO) and Prateek Maheshwari (Co-Founder). Headquartered in Noida, Uttar Pradesh, PW is democratising education at scale across India through online, offline, and hybrid platforms, reaching 98% of the country’s pin codes. Initially launched as a YouTube channel in 2014, PW has grown exponentially, now offering free, high-quality education to over 4.6 crore students through its 112+ YouTube channels in five vernacular languages. The PW app has been downloaded over 3 crore times, and the company has more than 55 lakh paid students.

What isthisrole?

The Marketing Lead – Vidyapeeth will be responsible for driving admissions, enhancing brand visibility, and executing impactful marketing initiatives at regional and local levels. This role involves building and leading high-performing teams, implementing BTL and ATL campaigns, fostering partnerships, and organising events to position PW Vidyapeeth as a trusted brand for academic excellence.

Key Responsibilities

1. Marketing Strategy & Execution

• Develop and implement region-specific marketing plans aligned with Vidyapeeth’s growth and admission targets.
• Lead both ATL and BTL initiatives, including campaigns, admission drives, outdoor media, digital integrations, and local promotions.

2. Team Leadership

• Build, mentor, and manage a team of Marketing Executives, Field Associates, and Telecallers.
• Conduct regular performance reviews and training sessions to boost productivity and effectiveness.

3. BTL & Outreach Activities

• Plan and execute on-ground marketing campaigns, roadshows, workshops, and open houses.
• Organise community connect programs, student engagement events, and seminars to increase walk-ins.

4. Partnerships & Alliances

• Build strong relationships with schools, tuition centres, corporates, and local communities to expand reach and drive admissions.
• Explore tie-ups with academic and non-academic institutions for brand collaborations.

5. Admissions & Lead Management

• Manage end-to-end admissions marketing—from lead generation to walk-ins and conversions.
• Monitor lead funnel performance and continuously optimise conversion strategies.

6. Event Promotions & Brand Visibility

• Conceptualise and promote academic competitions, student festivals, and engagement activities.
• Manage ATL campaigns including hoardings, banners, print ads, and radio promotions across assigned regions.

Qualifications & Experience

• Graduate/Postgraduate in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably in education, EdTech, or offline coaching industries.
• Proven expertise in ATL/BTL campaigns, admissions-driven marketing, and team leadership.
• Strong understanding of local markets and a well-established network with schools, tuition centres, and community partners.