Head of Marketing

Lytegen; Chandigarh; On-site; INR 4,000,000 - 6,000,000; Full time

Benefits offered by this job

Competitive salary

Global exposure

Career growth

Impact-driven work

Professional development

Collaborative culture

Leadership autonomy

Recognition opportunities

Job summary

Lytegen is seeking a Head of Marketing and Growth to own the demand generation engine for its US solar business. You will build and lead the marketing function, drive profitable customer acquisition, and transform marketing into a predictable revenue engine.

This role requires strategic leadership across paid media, content, creative, website, tracking and analytics, plus close collaboration with the founder and US sales leadership.

Qualifications

• 10+ years in performance-driven digital marketing or growth roles, with 3+ years in leadership.
• Proven B2C marketing experience, preferably in high-velocity consumer acquisition.
• Success in the US market with profitable paid campaigns for US consumers.
• Experience managing meaningful monthly budgets in Meta and Google Ads.
• Strong analytical skills with funnels, cohorts, CAC, LTV and payback.

Responsibilities

• Own the entire demand generation engine and marketing function.
• Lead strategy, execution, and team building across paid media, content, creative, website, tracking, and analytics.
• Collaborate with US founder and sales leadership on strategy and messaging.
• Drive profitable customer acquisition for the US solar business.
• Turn marketing into a predictable revenue engine.

Skills

Leadership

Growth marketing

Performance marketing

B2C marketing

US market experience

Analytics

Tools

Meta Ads

Google Ads

Landing-page builders

CRMs

Analytics platforms

Job description

We are hiring a Head of Marketing and Growth to own the entire demand generation engine. This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine. You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization. You will work directly with the founder and sales leadership in the US.

Requirements

• 10+ years of experience in performance-driven digital marketing or growth roles, with at least 3 years in a leadership/ownership role.
• Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments.
• Demonstrated success in the US market, including running profitable paid campaigns for US consumers.
• Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.
• Deep analytical strengths ? comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.
• Hands-on experience with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.
• Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs.
• Excellent written and spoken English, with the ability to align closely with US-based leadership on strategy and messaging.
• Strong bias for execution, experimentation, and rapid iteration.
• You ship campaigns and take ownership of results.

Benefits

• Competitive Compensation ? Attractive salary package with performance-based incentives.
• Global Exposure ? Direct collaboration with U.S. leadership and cross-border teams.
• Career Growth ? Clear progression path toward senior leadership roles in a fast-scaling company.
• Impact-Driven Work ? Be part of the renewable energy sector and contribute to sustainability.
• Professional Development ? Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
• Collaborative Culture ? Work with driven, talented peers in an inclusive and supportive environment.
• Work Stability & Vision ? Join a company with strong long-term growth plans and a mission-driven culture.
• Leadership Autonomy ? Freedom to design and execute operations strategies, with the trust of global leadership.
• Recognition & Rewards ? Regular acknowledgment for high performance and impact delivered.