Marketing/ Digital Marketing Expert - Remote

YO IT Consulting; Chennai District; On-site; INR 600,000 - 900,000; Part time

Job summary

YO IT Consulting, based in Chennai, is seeking a Marketing Specialist to enhance AI systems through effective marketing strategies. This role involves executing digital marketing campaigns, analyzing performance data, and collaborating with teams to drive brand engagement.

The ideal candidate has over 5 years of experience in marketing, exceptional communication skills, and proficiency in analytics tools. Join a dynamic team where your marketing expertise can make a real impact.

Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis, performance tracking, and translating insights into actionable marketing strategies.
• Exceptional written and verbal communication skills; attention to detail in messaging and reporting.

Responsibilities

• Design and execute comprehensive digital marketing campaigns to drive brand growth and engagement.
• Analyze campaign performance data, delivering actionable insights and optimizing strategies for maximum ROI.
• Collaborate closely with cross‑functional teams to align marketing initiatives and project timelines.

Skills

Digital marketing

Data analysis

Content creation

Project management

Communication skills

Tools

Marketing analytics tools

Job description

Job Type: Contractor, Part-Time

Job Title: Marketing Specialist

As a Marketing Specialist, you'll apply your expertise to help train next-generation AI systems. Your work will shape how models learn, reason, and perform through high-quality, real-world input. No prior experience in AI is required — your domain knowledge is what matters.

Key Responsibilities

• Design and execute comprehensive digital marketing campaigns to drive brand growth and engagement.
• Analyze campaign performance data, delivering actionable insights and optimizing strategies for maximum ROI.
• Create compelling, original content tailored to diverse digital platforms, ensuring consistent messaging and tone.
• Collaborate closely with cross‑functional teams to align marketing initiatives and project timelines.
• Track, report, and present marketing metrics, identifying opportunities for improvement and innovation.
• Manage multiple projects simultaneously, balancing deadlines and quality standards.
• Contribute marketing domain expertise to advance the effectiveness of AI-powered solutions in a dynamic project environment.

Required Skills and Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis, performance tracking, and translating insights into actionable marketing strategies.
• Exceptional written and verbal communication skills; attention to detail in messaging and reporting.
• Demonstrated ability to manage projects and coordinate with cross‑functional teams.
• Strong content creation skills for digital channels including web, email, and social media.
• Proficiency with marketing analytics tools and platforms.
• Ability to prioritize tasks, meet deadlines, and thrive in a fast‑paced, remote environment.

Preferred Qualifications

• Experience with AI‑driven marketing tools or training data for machine learning projects.
• Background in supporting technology or SaaS products with marketing initiatives.
• Advanced certifications in digital marketing or data analytics.