Senior AI Marketer ( Full-Stack )

Razorthink; Bengaluru; On-site; INR 4,200,000 - 7,000,000; Full time

Job summary

Razorthink in Bengaluru seeks a Full-Stack AI-First Marketer to own ideation, creation, deployment, and optimization of marketing assets powered by AI. You will collaborate with our Marketing Director to scale programs, experiment boldly, and drive measurable results across the funnel, using best-in-class tools to automate workflows and accelerate lead generation.

The role emphasizes cross-functional enablement, governance, and ethical AI use, with a strong focus on content, personalization, and

Qualifications

• 7+ years in B2B SaaS marketing with demonstrable use of AI tools for content generation, personalization, or analytics.
• Ability to learn and operate AI platforms and basic scripting (no deep engineering required).
• Proven track record of driving acquisition and demand-gen via paid, organic, and email channels.
• Strong copywriting and storytelling capabilities.
• Analytical mindset with ability to translate AI-powered insights into actions.

Responsibilities

• AI toolstack management: evaluate, select, and integrate AI platforms to streamline workflows.
• Rapid content & collateral production using LLMs and AI design tools.
• AI-powered SDR & lead gen: configure chatbots and email sequences to qualify leads and book demos.
• Dynamic website personalization: implement real-time AI-driven personalization.
• Automated campaign orchestration: build low-code/no-code workflows for multi-channel campaigns.
• Generative design & multimedia: use AI to create banners, infographics, teasers, demos, and testimonials.
• AI-driven analytics & reporting: forecast pipeline lift and automate dashboards.
• Experimentation & optimization: run AI-powered A/B tests and allocate traffic to top performers.
• Cross-functional enablement: create playbooks and training for Sales, CS, and Product.
• Governance & ethical AI use: ensure GDPR/CCPA compliance and brand safety.

Skills

B2B SaaS marketing

AI tools usage

Copywriting & storytelling

Analytics & experimentation

Cross-functional collaboration

Self-starter

Tools

OpenAI

Jasper

Copy.ai

Zapier

Job description

As our Full-Stack AI-First Marketer, you will own the rapid ideation, creation, deployment, and optimization of all marketing assetspowered by AI. Youll use best-in-class tools to automate workflows, generate high-impact content, and accelerate lead generation across the entire funnel. Youll work closely with our Marketing Director to scale programs, experiment boldly, and drive measurable results.

Key Responsibilities

• AI Toolstack Management: Evaluate, select, and integrate AI platforms (e.g., generative copy, personalization engines, analytics) to streamline marketing workflows.
• Rapid Content & Collateral Production: Leverage LLMs and AI design tools to create:
• Website copy, landing pages, and microsites
• Sales decks, one-pagers, case studies, and whitepapers
• Email sequences, ad copy, and social media posts
• AI-Powered SDR & Lead Gen: Configure chatbots and email-sequencing bots to qualify leads, book demos, and hand off high-value prospects to sales.
• Dynamic Website Personalization: Implement AI-driven personalization to tailor content, CTAs, and product recommendations in real time.
• Automated Campaign Orchestration: Build low-code/no-code workflows that trigger multi-channel campaigns based on user behavior, segment criteria, or intent signals.
• Generative Design & Multimedia: Use AI image/video generation to produce banners, infographics, teasers, demos, and customer testimonial videos.
• AI-Driven Analytics & Reporting: Employ predictive and diagnostic analytics to forecast pipeline lift, recommend next best actions, and automate executive dashboards.
• Experimentation & Optimization: Run AI-powered A/B/n tests and multi-armed bandit experiments that automatically allocate traffic to top performers and retrain models on new data.
• Cross-Functional Enablement: Create playbooks, training sessions, and AI toolkits to empower Sales, CS, and Product teams with AI-enhanced collateral and processes.
• Governance & Ethical AI Use: Ensure all personalization and outreach comply with GDPR/CCPA, maintain brand safety, and monitor for bias.

Qualifications

• Experience:
  7+ years in B2B SaaS marketing with demonstrable use of AI tools for content generation, personalization, or analytics.
• Technical Aptitude:
  Comfortable learning and operating AI platforms (e.g., OpenAI, Jasper, Copy.ai, Zapier integrations) and basic scripting (no deep engineering required).
• Marketing Expertise:
  Proven track record of driving acquisition and demand-gen via paid, organic, and email channels. Strong copywriting and storytelling chops.
• Analytical Mindset:
  Ability to interpret AI-powered insights, design experiments, and translate results into actionable recommendations.
• Collaboration & Communication:
  Exceptional communicator; adept at partnering with cross-functional teams and presenting to leadership.
• Self-Starter:
  Thrives in a fast-paced environment, rapidly prototypes new ideas, and iterates based on data.