Digital Marketing Specialist

Lasak Techno Institute And Consultancy; Coimbatore District; On-site; INR 350,000 - 550,000; Full time

Job summary

Lasak Techno Institute And Consultancy is seeking a Digital Marketing professional to drive multi-channel campaigns, analyze performance, and implement AI-powered workflows. You will develop content, optimize SEO, manage ads, and nurture leads through email and WhatsApp campaigns.

The role emphasizes analytics, AI tool usage, and collaboration across marketing initiatives, with opportunities to work on automation projects and marketing tech integrations.

Qualifications

• Strong understanding of digital marketing concepts and strategy.
• Good analytical and problem-solving skills.
• Ability to work with digital marketing and AI tools.
• Good communication and content-writing skills.
• Interest in AI, automation and emerging marketing technologies.
• Ability to manage multiple campaigns and projects.

Responsibilities

• Develop and execute digital marketing strategies across multiple channels.
• Manage Google Ads and Meta Ads campaigns.
• Plan and execute SEO and content marketing activities.
• Manage social media marketing campaigns and content.
• Develop and optimize websites and landing pages.
• Execute email and WhatsApp marketing campaigns.
• Generate and nurture leads through digital channels.
• Monitor campaign performance using GA4 and marketing analytics.
• Use Generative AI and prompt engineering for marketing activities.
• Implement AI for SEO, content creation, social media and analytics.
• Build and manage AI-powered marketing agents and workflows.
• Automate lead generation and CRM processes.
• Work with APIs, marketing tools and third-party integrations.
• Create AI-powered reports and dashboards.
• Contribute to marketing automation and capstone/project initiatives.

Skills

Digital marketing

Analytics

Content writing

Campaign management

AI tools

Lead generation

Tools

Google Ads

Meta Ads

GA4

Marketing automation tools

CRM

APIs

Job description

Job Description

We are looking for a Digital Marketing professional with strong knowledge of digital marketing, paid advertising, analytics, AI tools, and marketing automation.The candidate will be responsible for executing digital marketing campaigns, generating leads, analyzing campaign performance, creating content, and implementing AI-powered marketing workflows and automation.

Role & responsibilities

• Develop and execute digital marketing strategies across multiple channels.
• Manage Google Ads and Meta Ads campaigns.
• Plan and execute SEO and content marketing activities.
• Manage social media marketing campaigns and content.
• Develop and optimize websites and landing pages.
• Execute email and WhatsApp marketing campaigns.
• Generate and nurture leads through digital channels.
• Monitor campaign performance using GA4 and marketing analytics.
• Use Generative AI and prompt engineering for marketing activities.
• Implement AI for SEO, content creation, social media and analytics.
• Build and manage AI-powered marketing agents and workflows.
• Automate lead generation and CRM processes.
• Work with APIs, marketing tools and third-party integrations.
• Create AI-powered reports and dashboards.
• Contribute to marketing automation and the final capstone/project initiatives.

Preferred candidate profile

• Strong understanding of digital marketing concepts and marketing strategy.
• Good analytical and problem-solving skills.
• Ability to work with digital marketing and AI tools.
• Good communication and content-writing skills.
• Interest in AI, automation and emerging marketing technologies.
• Ability to manage multiple campaigns and projects.
• Candidates with practical projects/internship experience will be preferred.