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Job summary
A leading marketing consultancy in India is seeking an experienced marketing consultant to analyze complex datasets and enhance AI-driven marketing models. You will collaborate with cross-functional teams to design and evaluate campaigns, while delivering clear communication of insights. The ideal candidate has over 5 years of marketing experience and a strong background in data interpretation. This role requires a proactive mindset and advanced knowledge of digital marketing tools.
Qualifications
5+ years of experience in marketing, communications, or consulting roles.
Exceptional written/verbal skills to translate data into insights.
Proficiency in interpreting marketing metrics for performance improvement.
Responsibilities
Analyze complex marketing datasets for actionable insights.
Collaborate with teams to enhance AI-driven marketing models.
Create frameworks to assess model performance and campaign effectiveness.
Skills
Marketing analytics
Communication skills
Data interpretation
Project management
Innovative collaboration
Education
Bachelor’s degree in Marketing, Communications, or related field
Tools
AI-driven marketing tools
Data analytics software
Job description
Analyze complex marketing datasets to extract actionable insights and inform strategic recommendations.
Collaborate with cross-functional teams to design, evaluate, and enhance AI-driven marketing models.
Create detailed rubrics and frameworks using advanced marketing expertise to assess model performance and campaign effectiveness.
Deliver clear and impactful written and verbal communications to convey findings and recommendations.
Guide teams on marketing and consulting best practices to optimize campaign performance and business growth.
Stay updated on marketing industry trends, emerging technologies, and AI advancements.
Continuously refine consulting approaches to maximize impact in evolving digital environments.
Requirements
Bachelor’s degree or higher in Marketing, Communications, or a related field.
Strong years of experience in marketing, communications, or related consulting roles.
Exceptional written and verbal communication skills with the ability to translate complex data into business insights.
Experience in marketing analytics, campaign assessment, and consulting methodologies.
Strong proficiency in interpreting marketing metrics and using data to improve performance.
Strong organizational skills with the ability to manage multiple projects in remote environments.
Proactive mindset with the ability to innovate and collaborate effectively.
Strong professional experience in marketing consulting or related fields preferred.
Experience with AI-driven marketing tools or model evaluation preferred.
Advanced certifications in digital marketing, data analytics, or AI applications preferred.