Marketing Copywriter

Keka Technologies Private Limited; India; On-site; INR 400,000 - 640,000; Full time

Job summary

Keka Technologies Private Limited in India is seeking a talented copywriter to craft campaign copy and engaging content for digital and offline marketing materials.

You will collaborate with designers and marketing teams to ensure a consistent brand voice across channels, write taglines, headlines, social posts, emails, and other collateral, and help drive campaign performance.

This role offers a creative, collaborative environment with opportunity for growth.

Qualifications

• Excellent written and verbal communication skills.
• Strong copywriting, editing, and proofreading abilities.
• Creative thinking and storytelling skills.
• Understanding of digital marketing and social media platforms.
• Ability to work on multiple projects and meet deadlines.
• Attention to detail and brand consistency.

Responsibilities

• Campaign Copy Development — Develop creative copy for marketing campaigns, advertisements, and promotional activities.
• Content Creation — Write copy for social media posts, website content, email campaigns, brochures, banners, and other marketing collateral.
• Brand Communication — Support brand-building initiatives through effective storytelling and messaging.

Skills

Copywriting

Editing

Proofreading

Creative thinking

Storytelling

Digital marketing

Social media

Multitasking

Attention to detail

Brand consistency

Education

Bachelor's degree in Marketing, Mass Communication, Journalism, English, Advertising

Job description

Key Responsibilities

• Campaign Copy Development
  • Develop creative copy for marketing campaigns, advertisements, and promotional activities.
  • Write impactful taglines, slogans, headlines, and key brand messages.
  • Create engaging content for digital and offline marketing materials.
  • Ensure consistency of brand voice across all communication channels.
• Content Creation
  • Write copy for social media posts, website content, email campaigns, brochures, banners, and other marketing collateral.
  • Collaborate with graphic designers and marketing teams to conceptualize campaign creatives.
  • Adapt content according to target audience and campaign objectives.
• Brand Communication
  • Support brand-building initiatives through effective storytelling and messaging.
  • Develop promotional content for events, launches, and seasonal campaigns.
  • Review and edit content to ensure accuracy, clarity, and brand alignment.

Key Performance Indicators (KPIs)

• Improvement in campaign engagement rates.
• Increased social media reach and audience interaction.
• Quality and effectiveness of marketing communication.
• Timely delivery of creative content requirements.
• Contribution to successful campaign performance and brand visibility.

Required Skills

• Excellent written and verbal communication skills.
• Strong copywriting, editing, and proofreading abilities.
• Creative thinking and storytelling skills.
• Understanding of digital marketing and social media platforms.
• Ability to work on multiple projects and meet deadlines.
• Attention to detail and brand consistency.

Preferred Qualification

• Bachelor's Degree in Marketing, Mass Communication, Journalism, English, Advertising, or a related field.
• Relevant experience in copywriting, content writing, digital marketing, or advertising.

Why Join Us?

• Opportunity to work on diverse marketing campaigns.
• Creative and collaborative work environment.
• Exposure to brand-building and promotional activities across multiple business units.
• Career growth opportunities within the organization.