Senior Creative Copywriter

echoVME; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

echoVME in Chennai, India, is seeking an experienced Senior Copywriter to lead ideation and development of innovative copy for high-profile campaigns. You will collaborate with senior management, campaign managers, and creative teams to align content strategies and craft headlines and body copy that resonate with target audiences.

You will mentor junior writers, oversee proofreading, present strategies in client pitches, and help drive creative thinking across multiple brands, with a focus on

Qualifications

• Exceptional conceptualization and writing skills with a thorough understanding of digital marketing.
• Strong leadership qualities with excellent verbal and written communication skills.
• Attention to detail and the ability to work under tight deadlines.

Responsibilities

• Lead the ideation and development of innovative copy for high-profile campaigns.
• Collaborate with senior management, campaign managers, and creative teams to ensure alignment on content strategies.
• Write and edit compelling headlines and body copy that resonate with target audiences.
• Conduct in-depth research on brands, competitors, and market trends.
• Oversee the proofreading process and provide feedback to junior copywriters.
• Present content strategies and creative concepts during client pitches and internal meetings.
• Foster creative thinking and innovation within the team.

Skills

Copywriting leadership

Creative ideation

Editorial proofreading

Education

Graduation

Job description

Roles and Responsibilities:

• Lead the ideation and development of innovative copy for high-profile campaigns.
• Collaborate with senior management, campaign managers, and creative teams to ensure alignment on content strategies.
• Write and edit compelling headlines and body copy that resonate with target audiences.
• Conduct in-depth research on brands, competitors, and market trends.
• Oversee the proofreading process and provide feedback to junior copywriters.
• Present content strategies and creative concepts during client pitches and internal meetings.
• Foster creative thinking and innovation within the team.

Desired Candidate Profile:

• Graduation is a must.
• Minimum of 3 years of experience in a digital marketing agency.
• Demonstrated ability to lead creative projects and manage multiple brands.

Requirements:

• Exceptional conceptualization and writing skills with a thorough understanding of digital marketing.
• Strong leadership qualities with excellent verbal and written communication skills.
• Attention to detail and the ability to work under tight deadlines.
• A creative thinker who can inspire and mentor junior team members.