Copywriter

Purple Sketch; Gurugram District; On-site; INR 450,000 - 650,000; Full time

Job summary

Purple Sketch in Gurugram, Haryana is seeking a content marketer to lead content initiatives and drive business growth. You will plan, create, and manage campaigns across digital platforms, ensuring consistency with brand voice and client briefs.

You'll collaborate with Social Media, Creative, and analytics teams to develop innovative content, optimize for SEO, and track engagement metrics. Experience in B2B/B2C storytelling is a plus and you will handle multiple projects with discipline and

Qualifications

• Excellent written and verbal communication skills.
• Adept at keyword placement and SEO best practices.
• Ability to handle pressure and meet deadlines.
• Knowledge of digital marketing, campaign management, analytics would be an advantage.
• Experience in writing for both B2B and B2C storytelling for all digital platforms would be an advantage.
• Teamwork, discipline, and a positive attitude are must-haves.

Responsibilities

• Create content marketing campaigns to drive business.
• Produce original, precise, clear, and credible content for internal and external campaigns as needed.
• Liaise with other departments (Social Media, Creative, etc.) and ensure the development of innovative content for ongoing projects on regular basis.
• Manage/create a content and content management system for clients.
• Track analytics to ascertain content engagement levels.
• Use/recommend AI tools wherever required for copy/content writing.
• Interpret client briefings to develop effective content.
• Manage multiple projects across a range of industry groups.

Skills

Excellent written and verbal comms

SEO best practices

Campaign management

Analytics

B2B/B2C storytelling

Teamwork and discipline

Tools

Content management system

AI copy writing tools

Job description

• Create content marketing campaigns to drive business.
• Produce original, precise, clear, and credible content for internal and external campaigns as needed.
• Liaise with other departments (Social Media, Creative, etc.) and ensure the development of innovative content for ongoing projects on regular basis.
• Manage/create a content and content management system for clients.
• Track analytics to ascertain content engagement levels.
• Use/recommend AI tools wherever required for copy/content writing.
• Interpret client briefings to develop effective content.
• Manage multiple projects across a range of industry groups.

Required Skillset:

• Excellent written and verbal communication skills.
• Adept at keyword placement and SEO best practices.
• Ability to handle pressure and meet deadlines.
• Knowledge of digital marketing, campaign management, analytics, etc. would be an advantage.
• Experience in writing for both B2B and B2C storytelling for all forms of digital platforms would be an advantage.
• Teamwork, discipline, and a positive attitude are must-haves.