Manager - Content & Brand Marketing

Duratuf Products Pvt. Ltd.; Kolkata District; Vor Ort; INR 1.200.000 - 2.400.000; Vollzeit

Zusammenfassung

Duratuf Products Pvt. Ltd. seeks a Manager - Content & Brand to lead brand narrative, content strategy, and multi-channel initiatives. This office-based role reports to the CEO and focuses on aligning content with sales objectives while driving growth across digital platforms.

The candidate will own content creation, SEO, and collaboration with Sales and Channel Partners to build industry-specific, solution-led materials that resonate with B2B buyers.

Qualifikationen

• Experience in content and brand marketing for B2B is preferred.
• Ability to drive brand narrative and messaging across channels.
• Strong understanding of SEO and content optimization.

Aufgaben

• Develop and own brand narrative, messaging framework, and content strategy aligned to sales objectives.
• Evolve brand identity across touchpoints—website, campaigns, social, partner materials.
• Create industry-specific, solution-led content that resonates with B2B buyers and decision-makers.
• Plan, produce, and publish content across website, emails, ads, and social.
• Own SEO strategy and content optimization to drive organic traffic and rankings.
• Collaborate with Sales to translate customer pain points into compelling content.
• Track adoption of enablement materials and iterate based on feedback.

Kenntnisse

CMS platforms

SEO tools

Analytics platforms

Content strategy

Brand storytelling

Multi-channel content

SEO optimization

Campaign content

Jobbeschreibung

Manager - Content & Brand

Marketing Department | Reports to CEO | Full-Time | Office-Based

ROLE OVERVIEW

Position Title

Manager - Content & Brand

Department

Marketing

Reports To

CEO

Location

Office

Employment Type

Full-Time

MISSION OF THE ROLE

To build a strong, differentiated brand presence and drive business growth through high-impact, data-driven content across all channels - website, campaigns, and digital platforms - ensuring alignment with sales objectives, product positioning, and industry targeting.

KEY OUTCOMES & SUCCESS CRITERIA

The Manager - Content & Brand will be measured against the following six outcomes:

Outcome

Measurable Success Criteria

Brand Repositioning

≥90% alignment of all content and communications with industry-focused, solution-led positioning across website, collaterals, and campaigns.

Sales & Outbound Enablement

High-impact, industry-specific collaterals and pitch decks with ≥80% adoption by outbound teams and measurable improvement in response rates, conversions, and deal velocity.

Website & Content Performance

Consistent growth in website traffic, engagement, and industry/application-specific page performance contributing to inbound lead generation.

B2B Digital & Social Impact

Targeted digital content that improves engagement, generates inbound inquiries, and supports outbound credibility across prospecting, follow-ups, and nurturing.

Channel Partner Enablement

Partners equipped with ready-to-use marketing kits and co-branded content, with strong adoption and measurable contribution to pipeline.

Pipeline & Revenue Contribution

Content contribution to overall pipeline creation, improved conversion rates, faster deal closures, and ≥95% execution adherence.

KEY RESPONSIBILITIES

Brand & Content Strategy

• Develop and own the brand narrative, messaging framework, and content strategy aligned to business and sales objectives.
• Reposition and evolve brand identity across all touchpoints - website, campaigns, social, and partner materials.
• Create industry-specific, solution-led content that resonates with B2B buyers and decision-makers.

Content Execution & Multi-Channel Management

• Plan, produce, and publish high-quality content across the website, email campaigns, digital ads, and social platforms.
• Own SEO strategy and content optimisation to drive organic traffic and improve page rankings.
• Manage content calendars and ensure timely execution with consistent brand voice and quality.

Sales Enablement & Outbound Support

• Develop sales collaterals, pitch decks, one-pagers, case studies, and outreach sequences for outbound teams.
• Collaborate closely with Sales to understand customer pain points and translate them into compelling content.
• Track adoption of enablement materials and iterate based on field feedback.

Channel Partner Marketing

• Build and distribute co-branded marketing kits, campaign assets, and enablement content for channel partners.
• Drive partner adoption of marketing materials and measure contribution to inbound and partner-led pipeline.

Analytics & Performance Reporting

• Track and report on content performance metrics - traffic, engagement, leads, conversion rates, and pipeline influence.
• Use data to continuously optimise content strategy, channel mix, and messaging effectiveness.

REQUIRED COMPETENCIES

Technical

• CMS platforms
• SEO tools
• Analytics platforms
• Content strategy & editorial planning
• Brand positioning & storytelling
• Multi-channel content execution
• SEO & content optimisation
• Campaign content development

Behavioral

• Ownership of brand and messaging
• High attention to detail
• Structured planning & execution
• Creative thinking with business alignment
• Responsiveness & execution speed

Managerial

• Managing writers, designers & agencies
• Cross-functional collaboration (Sales, Product)
• Briefing clarity & expectation setting
• Quality control & feedback loops

WHAT GOOD LOOKS LIKE IN THIS ROLE

• You don't wait to be briefed - you spot content and brand gaps and drive them to resolution.
• Your content makes salespeople more effective in the field, not just looks good on the website.
• You can write a sharp brief, produce a compelling one-pager, and read a Google Analytics dashboard - all in the same week.
• You understand the difference between brand building and demand generation, and know how to do both.
• Partners and internal stakeholders trust your materials enough to use them without modification.