Marketing Content Manager

GoodSpace AI; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

GoodSpace AI in Bengaluru is seeking an experienced Growth Content Marketer to drive content-led growth across our SaaS product portfolio. You’ll scale AI-assisted content workflows, optimize conversion funnels, and build assets that turn organic traffic into active app subscribers.

In this mid-level role, you’ll partner with product and tech teams to blend SEO, messaging, and AI operations to scale reach efficiently, with hands-on ownership of content quality and performance metrics.

Qualifications

• Experience turning product updates into marketing assets.
• Proven growth marketer for B2B SaaS or e-commerce.
• Strong SEO and content performance analytics.

Responsibilities

• Create and optimize monthly content batches using AI.
• Develop landing pages, blog funnels and product pages.
• Embed CTAs and cross-channel distribution for user acquisition.
• Track traffic, conversions and keyword performance to refine messaging.

Skills

Content marketing

Growth marketing

SEO

AI-tools usage

Tools

GA4

Google Search Console

Ahrefs/Semrush

Job description

We are looking for an experienced, high-ownership Growth Content Marketer to drive content-led growth across our SaaS product portfolio, from product positioning and organic acquisition to founder-led distribution, launches, and conversion. In this mid-level role, you will move beyond writing traditional long-form articles from scratch. Instead, you will take ownership of scaling our AI-assisted content workflows, optimizing conversion funnels, and building high-impact assets that turn organic web traffic into active app subscribers.

Working closely with our product and tech team, you will drive the strategy and execution behind our content engine, blending SEO, messaging, and AI operations to scale our reach efficiently.

Core Responsibilities

• Create, edit, refine, and polish monthly batches of content with the help of AI, ensuring strong brand voice, technical accuracy, and readability.
• Inject real-world e-commerce use cases, product screenshots, step-by-step UI guides, and media into content.
• Embed high-intent Calls-to-Action (CTAs) and user-acquisition loops within articles, social media posts, third-party listings, web pages, and across social media.
• Write and structure landing page copy, feature breakdown pages, and blog funnels to drive app installs and trial signups.
• Build competitor comparison pages, migration guides, and product messaging assets to capture high-intent search traffic.
• Draft copy for in-app promotion banners and lifecycle email sequences to cross-sell products across our portfolio.
• Create and distribute original and repurposed content across LinkedIn, X, email, communities, newsletters, and other relevant channels, adapting the story and format for each audience.
• Maintain a consistent content publication schedule without compromising quality or technical accuracy.
• Perform keyword research, structure internal linking, and ensure on-page SEO best practices using Search Console and Ahrefs/Semrush.
• Track organic traffic, social-media traffic, reader-to-trial conversion rates, and keyword performance in Google Analytics (GA4) to refine messaging strategies.

Key Requirements

• Experience working closely with product teams to deeply understand software mechanics and turn feature updates into engaging marketing assets.
• Proven track record as a Content Marketer or Growth Specialist in a B2B SaaS or E-commerce setting.
• Strong familiarity with e-commerce ecosystems (Shopify, online store operations, software mechanics, and key growth metrics).
• Hands-on experience using modern AI tools (ChatGPT, Claude, Octalens, HeyGen, etc.) to accelerate research, editing, and graphic creation.
• Deep understanding of search intent, on-page SEO, keyword and keyword density, lead & demand generation, and persuasive writing.
• Practical experience analyzing content performance using Google Analytics (GA4), Search Console, and SEO tools (Ahrefs or Semrush).
• Ability to take full accountability for content deliverables, traffic targets, and user acquisition goals in a fast-paced environment.