Senior Content Marketer

Keka Inc.; Hyderabad; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A progressive software company in Hyderabad is seeking a Senior Content Marketer to define the content strategy and lead multi-channel campaigns. The ideal candidate will have over 5 years of B2B SaaS content experience and a proven ability to deliver measurable outcomes. This role includes mentoring junior writers, leveraging SEO tools, and optimizing content for demand generation. Join a dynamic team to drive awareness and boost revenue with innovative content strategies.

Qualifications

• 5–6+ years of hands-on B2B SaaS content experience.
• Proven track record of owning content projects end-to-end.
• Strong command over SEO strategy and keyword research.

Responsibilities

• Own content projects and campaigns end-to-end.
• Lead the creation of high-quality content across formats.
• Develop and execute SEO and AI-SEO strategies.

Skills

B2B SaaS content experience

SEO strategy

Keyword research

Content storytelling

Mentoring junior team members

Using SEO and analytics tools

Tools

Ahrefs

SEMrush

Google Analytics

Google Search Console

Job description

Job Description: Senior Content Marketer

Experience: 5–6+ years

About the Role

We’re looking for a Senior Content Marketer who can own strategy, execution, and outcomes end-to-end.

This is a high-impact role where you will define content direction, lead multi-channel campaigns, experiment with AI-led content models, and mentor team members — all with one goal: getting more demand, more eyeballs, and more revenue-aligned content out the door.

What You’ll Do

• Own content projects and campaigns end-to-end — from ideation and storytelling to publishing, distribution, and performance tracking.
• Lead the creation of high-quality content across formats: SEO blogs, demand‑gen assets, product narratives, emails, landing pages, videos, and campaign scripts.
• Develop and execute SEO and AI‑SEO strategies, ensuring we rank for high‑intent, competitive keywords.
• Use SEO tools such as Ahrefs, SEMrush, Google Analytics, Search Console, etc., to drive insights, opportunities, and growth.
• Work closely with product, demand‑gen, design, and sales to create content aligned with funnels and campaign goals.
• Mentor junior writers and guide them on structure, storytelling, and content quality.
• Continuously experiment with fun, innovative, eye‑catching content formats to drive awareness and demand.
• Keep a strong pulse on LLM optimization, generative AI workflows, and emerging content tech.

What We’re Looking For

• 5–6+ years of hands‑on B2B SaaS content experience.
• Proven track record of owning content projects end‑to‑end with measurable business outcomes.
• Strong command over SEO strategy, keyword research, and competitive analysis.
• Fluency with SEO and analytics tools: Ahrefs, SEMrush, Search Console, GA, etc.
• Deep understanding of how content drives demand, pipeline, and revenue.
• Experience mentoring or guiding junior team members.
• Strong expertise in narrative building, product storytelling, and writing for different stages of the funnel.
• Comfort working with AI tools, content automation workflows, and LLM‑driven optimization strategies.