B2B Content & Digital Marketing Specialist

Cymetrix Infotech; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Cymetrix Infotech is seeking a B2B Content & Digital Marketing Specialist to execute content, social, email, and website work with AI-powered drafting and reporting.

You will ship on schedule with weekly deliverables and clear targets, collaborating with the content specialist and Marketing Team Lead. The role emphasizes judgment and quality in a fast-paced AI-first marketing environment.

Qualifications

• 1–2 years of B2B content marketing experience in SaaS/IT services strongly preferred.
• Ability to write clear, engaging content for technology audiences and CXOs.
• Hands-on with Gen AI tools (Claude/ChatGPT) integrated into workflow and able to demonstrate.
• Quick learner, adaptable to evolving AI tools and workflows.
• Ability to manage organic social end-to-end and publish CMS content.

Responsibilities

• Develop and write content across service pages, blogs, landing pages and assets anchored to client problems.
• Manage organic social presence end-to-end from ideation to publishing (LinkedIn focus).
• Publish and maintain website content in the CMS with SEO-friendly structure.
• Create social creatives using Canva and similar tools without a designer.
• Maintain weekly performance logs with campaign metrics and form fills.

Skills

B2B content marketing

AI-native workflow

Content writing

Organic social management

Website CMS management

Email platforms

Canva</b>

Tools

CMS

MailerLite

HubSpot

Mailchimp

Canva

GA4 / SEO basics

Job description

Job Description B2B Content & Digital Marketing Specialist

About the Role

You will own hands‑on execution across content, organic social, email, and the website - working daily with AI tools (Claude) that handle drafting, research, and reporting, so your time goes into judgment, quality, and shipping. This is a doer role with clear weekly deliverables and measurable targets, working closely with our content specialist and reporting to the Marketing Team Lead.

This role is for someone who ships on schedule. Every deliverable has a number and a deadline, and you'll work in a system where output is visible weekly.

Key Responsibilities

B2B Content Marketing

• Develop and write content across service pages, blogs, landing pages, thought‑leadership pieces, and other digital marketing assets - always anchored to client problems, not company capabilities.

Organic Social Media

• Manage the company's organic social presence end-to-end: content ideation, editorial calendar planning, copywriting, publishing, and day-to-day execution (LinkedIn primary).

Website & CMS Management

• Publish, update, and maintain website content directly in the CMS, ensuring content is accurate, well-structured, and optimised for search and AI-answer visibility.

Design & Creatives

• Translate content ideas into simple, effective social media creatives and marketing assets using Canva or similar tools - without depending on a designer.

Reporting & Accountability

• Maintain weekly performance logs (campaigns sent, CTOR, posts published, form fills) in shared trackers. Numbers are updated every week without reminders - this is non-negotiable in this role.

What We're Looking For

• 1-2 years of B2B content marketing experience - SaaS, IT services, technology consulting, or a related technology environment strongly preferred.

• Ability to write clear, engaging, business-oriented content for technology audiences, business decision-makers, and CXOs.

• AI-native way of working: hands‑on experience using Gen AI tools (Claude, ChatGPT or similar) as a core part of your workflow - briefing the AI first, then editing and improving - not as an afterthought. You'll be asked to demonstrate this in the interview.

• Quick learner, genuinely willing to adopt new AI tools and workflows as they evolve.

• Critical and creative thinking - you form a point of view on what will work and defend it with data.

• Experience managing organic social media end-to-end: ideation, calendar planning, copywriting, publishing, and basic creative production.

• Comfortable with Canva or similar tools - able to independently create, adapt, and execute professional marketing creatives.

• Hands‑on experience with email platforms such as MailerLite, HubSpot, Mailchimp or similar - campaign creation, subscriber segmentation, and basic automation.

• Comfortable publishing and updating website content via a CMS.

• Self-managed and deadline-reliable: you deliver on committed dates and proactively flag blockers early - you don't wait to be chased.

Nice to Have

• Understanding of SEO fundamentals (on-page, keywords, internal linking) and how they influence content and website visibility.

• Familiarity with GA4, Google Search Console, or Screaming Frog.

• Exposure to prospecting/enrichment tools (Apollo or similar) or LinkedIn outreach.

• Understanding of AI-answer optimization (how brands get cited by ChatGPT/Claude/Gemini).

Why Join Us

• Work in a genuinely AI-first marketing team - Claude-powered workflows for drafting, research, and reporting are already built; you focus on judgment and quality, not grunt work.

• Direct exposure to US B2B marketing for Salesforce and Data/AI services - one of the fastest-growing enterprise segments.

• Small team, high ownership, visible impact on company pipeline - your numbers are reviewed by the founders.Role & responsibilities

Preferred candidate profile