Marketing Communications Manager

Pe Funded Travel Tech Business; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Pe Funded Travel Tech Business in Mumbai is seeking a Marketing & Communications Specialist to drive product storytelling, campaigns, and GTM initiatives.

The ideal candidate will develop and execute online and offline marketing campaigns, manage brand messaging, create content, and collaborate with Sales, Product, and Leadership to accelerate growth in a fast-paced startup environment on-site in Mumbai.

Qualifications

• 1 to 3 years of experience developing online and offline marketing strategies and campaigns, preferably in B2B.
• Experience with insurers or leading Insurtech firms is a plus.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and analytics.
• Ability to work in a fast-paced start-up environment.

Responsibilities

• Create compelling copies, presentations, emailers, social media content, and video scripts.
• Ensure consistent messaging and brand communication across all touchpoints.
• Build content plans and communication calendars for campaigns and launches.
• Support GTM planning and execution for new products, features, and campaigns.
• Develop launch communication plans across internal and external channels.
• Track campaign execution and identify opportunities to improve engagement and adoption.
• Translate business and product briefs into creative requirements for designers.
• Manage end-to-end execution of marketing campaigns and communication initiatives.
• Explore new content formats and engagement strategies across digital platforms.
• Collaborate with Sales, Product, Operations, Design, and Leadership teams to drive marketing and product growth initiatives.

Skills

B2B marketing

Digital marketing tools

Content creation

Communication skills

Startup experience

Insurance/Insurtech

Tools

Analytics tools

Job description

INSURANCE AND TRAVEL EXPERIENCE IS A HUGE PLUS We are a PE-backed firm on our 10-to-100 journey, scaling exciting travel insurance, assistance, and value-added products. We come from organisations such as Citi, PhonePe, Tata Digital, and MakeMyTrip, and are incubated by one of India's leading B2B travel businesses. We're looking for a creative, strategic, and execution-focused Marketing & Communications Specialist to join our team and drive product storytelling, campaigns, and Go-To-Market (GTM) initiatives. Ideal candidate will have experience in Insurance industry, expertise in B2B marketing, and a strong interest in travel. You will develop and execute online and offline marketing campaigns, develop strategic communication plans, manage brand messaging and social media, drive content creation, and support our business, product, and sales teams. This is a full-time, onsite role based in Mumbai. We offer a high degree of creative freedom, competitive pay and a collaborative, entrepreneurial work environment with ESOPs to every employee.

Qualifications

• 1 to 3 years of experience in developing online and offline marketing strategies and campaigns, preferably in the B2B space
• Experience with insurers or leading Insurtech firms will be a huge plus
• High attention to detail and excellent written and verbal communication skills
• Proficiency in digital marketing tools and analytics
• Ability to work effectively in a fast-paced, start-up environment

Key Responsibilities

Content & Communication

• Create compelling copies, presentations, emailers, social media content, and video scripts
• Ensure consistent messaging and brand communication across all touchpoints
• Build content plans and communication calendars for campaigns and launches

Go-To-Market (GTM) & Product Launches

• Support GTM planning and execution for new products, features, and campaigns
• Develop launch communication plans across internal and external channels
• Track campaign execution and identify opportunities to improve engagement and adoption

Creative & Campaign Management

• Translate business and product briefs into creative requirements for designers
• Manage end-to-end execution of marketing campaigns and communication initiatives
• Explore new content formats and engagement strategies across digital platforms

Cross-Functional Collaboration

• Collaborate with Sales, Product, Operations, Design, and Leadership teams to drive marketing and product growth initiatives
• Manage multiple projects and stakeholders while ensuring timely execution and accountability