Head Brand Marketing

Michael Page; Mumbai; On-site; INR 3,000,000 - 6,000,000; Full time

Benefits offered by this job

Lead brand marketing in insurance

Mumbai-based role

Global teams collaboration

Job summary

Michael Page is seeking a Senior Brand Leader for a major general insurance player in Mumbai. The role drives the overall brand strategy within a global framework, crafting a compelling narrative and ensuring visibility across channels.

You will partner with Product, Distribution, CX, and Digital teams to embed brand messaging in customer journeys, govern guidelines, and track performance while guiding agencies to premium outcomes.

Qualifications

• Experience in brand marketing strictly from non BFSI industry.
• Experience with E-comm, FMCG, Quick Commerce, Telecom, OTT, Insurtech; agency background will be considered.
• 17-22 years of overall experience.
• Ability to manage budgets and optimise resources effectively.
• Strong communication and coordination skills.
• Confidence in working with internal teams and external partners.

Responsibilities

• Lead the overall brand strategy and key strategic initiatives, aligning with business ambitions while harnessing global brand framework.
• Craft and evolve a compelling brand narrative that fuses the heritage of both brands in JV, clearly articulating our purpose, differentiation, and customer value across all segments.
• Own end-to-end brand planning - from annual brand blueprints and campaign platforms to integrated ATL, BTL, and digital communication - ensuring the brand is visible, consistent, and distinctive in the market.
• Design and drive high-impact brand initiatives that build strong awareness and preference for the brand across Retail, SME, and Corporate audiences.
• Own the social media and digital brand strategy, shaping a modern, engaging, and trusted online presence with a unified tone of voice and content approach across platforms.
• Collaborate closely with Product, Distribution, CX, and Digital teams to seamlessly embed brand messaging into customer journeys and digital experiences, making the brand felt at every touchpoint.
• Set up and enforce robust brand guidelines and governance, safeguarding the combined equity of both the brands in JV and ensuring coherent, compliant, and premium brand expression internally and externally.
• Track brand performance across key metrics (awareness, consideration, equity, preference) and use data and analytics to continuously sharpen campaigns and strategic brand choices.
• Lead and inspire creative, media, and digital agencies to deliver best-in_class, results-driven brand work that reflects the stature and ambition.

Skills

Brand strategy

Brand management

Digital branding

Cross-functional collaboration

Agency management

Budget management

Stakeholder communication

Narrative development

Job description

• One of the top players in General Insurance space
• Lead the Brand Strategy in a global framework

About Our Client

A company in the general insurance industry, based in Mumbai.

Job Description

• Lead the overall brand strategy and key strategic initiatives, aligning with business ambitions while harnessing global brand framework.
• Craft and evolve a compelling brand narrative that fuses the heritage of both the brands in JV, clearly articulating our purpose, differentiation, and customer value across all segments.
• Own end-to-end brand planning - from annual brand blueprints and campaign platforms to integrated ATL, BTL, and digital communication - ensuring the brand is visible, consistent, and distinctive in the market.
• Design and drive high-impact brand initiatives that build strong awareness and preference for the brand across Retail, SME, and Corporate audiences.
• Own the social media and digital brand strategy, shaping a modern, engaging, and trusted online presence with a unified tone of voice and content approach across platforms.
• Collaborate closely with Product, Distribution, CX, and Digital teams to seamlessly embed brand messaging into customer journeys and digital experiences, making the brand felt at every touchpoint.
• Set up and enforce robust brand guidelines and governance, safeguarding the combined equity of both the brands in JV and ensuring coherent, compliant, and premium brand expression internally and externally.
• Track brand performance across key metrics (awareness, consideration, equity, preference) and use data and analytics to continuously sharpen campaigns and strategic brand choices.
• Lead and inspire creative, media, and digital agencies to deliver best-in_class, results-driven brand work that reflects the stature and ambition.

The Successful Applicant

We're looking for someone who has:

• Experience in brand marketing STRICLTY from non BFSI industry
• Experience with E-comm, FMCG, Quick Commerce, Telecom, OTT, Insurtech, Agency background will be considered
• 17-22 years of overall experience
• Ability to manage budgets and optimise resources effectively
• Strong communication and coordination skills
• Confidence in working with internal teams and external partners

What's on Offer

• Opportunity to lead brand marketing efforts in the insurance industry
• Work in a key role based in Mumbai
• Work with global teams