Insurance Dekho - Associate Director - Growth Marketing

InsuranceDekho; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

InsuranceDekho, a leading insurtech platform in India, seeks a Senior Growth Marketing Leader to own customer acquisition, retention, and revenue growth. The role requires strategic thinking, executional excellence, and cross-functional collaboration to drive measurable business outcomes.

You will design scalable campaigns, lead a growth marketing team, and work with Product, Tech, Content, and Sales to align marketing with business goals.

Qualifications

• 8+ years in growth product marketing with leadership exposure.
• Proven track record of scaling user growth in high-growth environments.
• Strong analytical, data-driven decision-making skills.

Responsibilities

• Define and lead end-to-end growth marketing strategy across acquisition, engagement, retention, and monetization.
• Build and optimize lifecycle marketing (email, push, in-app, loyalty, referrals).
• Establish rapid experimentation culture (A/B testing, funnels, landing pages).
• Use data to measure campaigns, segment audiences, and refine strategies.
• Partner with Product, Tech, Content, and Sales to align marketing with goals.
• Build and mentor a high-performing growth marketing team.
• Collaborate with Brand to balance short-term growth with long-term equity.

Skills

Growth marketing

Leadership

Analytics

Marketing automation

CRM

A/B testing

Cross-functional collab

Communication

Entrepreneurial mindset

Tools

Marketing automation

CRM tools

Analytics tools

Attribution tools

Job description

Description:About the Company:Launched in 2016, InsuranceDekho is India's leading and fastest-growing Insurtech player. It enables its consumers to compare different insurance policies based on their requirements and offers them the best choices available as per their needs. The company currently has tie-ups with 46 insurance companies.At present, it has a partner presence in 1800 cities and covers more than 98% of pin codes across India. Over the last few months, InsuranceDekho has built an impressive partner ecosystem and plans to onboard 2,00,000 advisors by FY24. We are backed by Goldman Sachs Asset Management, TVS Capital Funds, Mitsubishi UFJ Financial Group, BNP Paribas Cardif, Ratan Tata and have raised 200 mn within this year. Awarded the "Best in Class Insurtech Startup" by Global Fintech Awards 2022), the company aims to become a partner of choice for consumers, and insurance companies as well as partner intermediaries in the auto, health, general, life, pet, and travel insurance domains.

Role Overview

We are seeking an experienced and data-driven Senior Growth Marketing Leader to spearhead our customer acquisition, retention, and revenue growth initiatives. This role requires a blend of strategic thinking, executional excellence, and cross-functional collaboration. You will own the growth marketing strategy, design scalable campaigns, and leverage analytics to drive measurable business outcomes.

Roles & Responsibilities

• Growth Strategy: Define and lead the end-to-end growth marketing strategy across acquisition, engagement, retention, and monetization
• Retention & Lifecycle: Build and optimize lifecycle marketing initiatives (email, push, in-app, loyalty, referral programs) to improve retention, activation, and LTV.
• Experimentation: Establish a culture of rapid experimentation (A/B testing, funnel optimization, landing pages, creatives, etc.) to unlock new growth levers.
• Analytics & Insights: Use data to measure campaign performance, identify trends, segment audiences, and refine strategies.
• Cross-functional Collaboration: Partner with Product, Tech, Content, and Sales to align marketing efforts with business goals.
• Leadership: Build, mentor, and scale a high-performing growth marketing team.
• Brand & Positioning: Work closely with brand marketing to balance short-term growth with long-term brand equity.

Qualifications & Skills

• 8 years of experience in growth product marketing with at least 3 years in a - leadership role.
• Proven track record of scaling user/customer growth in a high-growth startup or digital-first company.
• Hands-on experience with marketing automation, CRM, analytics, and attribution tools.
• Exceptional analytical skills with a data-driven decision-making mindset.
• Strong leadership, stakeholder management, and communication skills.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, ambiguous environment.