Marketing Communication - Sr. Executive from Digital First Agencies - BKC

SG OASIS HR CONSULTANCY PVT LTD; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

SG Oasis HR Consultancy Pvt Ltd in Mumbai seeks a Sr. Executive - Marketing Communications with 3–5 years in creative digital marketing. You will drive multi-platform campaigns, brand equity, and events to enhance mall footfall and monetization.

Responsibilities include budget control, vendor coordination, and digital marketing across Meta and Google Ads, with collaboration across internal teams and agencies.

Qualifications

• 3–5 years in creative digital marketing agencies.
• Experience in ATL/BTL campaigns and events.
• Strong brand-building and budget management skills.
• Coordinate with vendors and ad agencies.
• Proven track record in driving footfall and ad-space revenue.

Responsibilities

• Drive and implement strategies for communication across all platforms and channels.
• Develop strategies to build brand equity and positive perception.
• Draft and implement marketing strategies to drive footfall into the mall.
• Drive revenue from ad spaces and promotional areas in the mall.
• Draft and control marketing budget for the mall.
• Draft and implement events calendar for the financial year.
• Conduct competition and trend analysis.
• Interact with personnel, vendors, event management and ad agencies.
• Conduct surveys and feedback programs (bag audits, mystery shopping).
• Budgeting, forecasting, and financial planning of campaigns across mall assets.
• Coordinate with finance for funds receivables and monitor expenses.
• Draft promotional strategies and policies keeping the brand image.
• Lead ATL and BTL activities including concept development, design, media, PR, shoots, influencer marketing and activations.
• Oversee digital performance marketing strategy across Meta and Google Ads.

Skills

Brand equity development

Footfall marketing

Ad space monetization

Budget management

Events calendar planning

Competitive analysis

Vendor/agency coordination

Customer surveys

Campaign budgeting

Agency liaison

ATL/BTL marketing

Digital marketing analytics

Collaboration with agencies

Job description

Job Title : Sr. Executive - Marketing Communications

Exp : Minimum 3 to 5 Years into creative digital marketing agencies

Specifications (Skills & Competencies)

• Drive and implement strategies for communication across all platforms and channels.


• Develop strategies to build brand equity to command maximum positive perception.


• Draft and implement marketing strategies to drive footfall into the mall.


• Drive revenue from ad spaces and promotional areas in the mall.


• Responsible to draft and control marketing budget for the mall.


• Responsible to draft and implement events calendar for the financial year.


• Responsible for thorough and constant competition and trend analysis.


• Ability to interact effectively with personnel, vendors, event management and ad agencies at all levels.


• Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals.


• Responsible for budgeting, forecasting, and financial planning of campaigns across all mall assets.


• Responsible for co-ordination with the finance department for funds receivables management.


• Manage operating expenses to minimize costs while providing desired results.


• Draft marketing and promotional strategies and other related policies keeping the brand image.


• Lead entire spectrum of ATL and BTL activities spanning concept development, design, printing, media, PR, Photo & Video Shoot, Influencer Marketing and 3rd party activation, press conferences etc.


• Responsible for digital performance marketing strategy and analysis across Meta and Google Ads.


• - Amalgamate useful and intelligent information to develop strong communication strategies.


• Harness the best out of all agencies working with the marketing department


• Essential Experience: Good networking within Marketing, Advertising and Creative agencies within Mumbai and other cities.

Previous/ Companies preferred :

• Schbang


• SoCheers


• FoxyMoron/Zoo Media


• Tonic worldwide


• Social Panga


• Social Kinnect


• Collective


• Communite


• OML


• Gozoop


• Pocket Aces


• Ting

Contact Details : HR bhakti 8652017169 (Whatsapp cv's here)