Marketing Communications Executive

Bahri Hospitality & Cuisines; New Delhi, Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Bahri Hospitality & Cuisines is seeking a creative and analytical marketing professional to craft and implement a comprehensive marketing strategy. You will conduct market research to identify target audiences and optimize outcomes across channels.

You will lead digital campaigns, manage PR efforts, and plan events, store openings, and promotional activities, ensuring cohesion across online and offline touchpoints.

Qualifications

• Creative and analytical thinker
• Experience evaluating marketing processes and outcomes
• Ability to establish and improve marketing strategies

Responsibilities

• Devising digital marketing strategy for Omni channel platform to drive engagement via paid media on social media, Google, and SMS
• Driving online aggregators & delivery partner tie-ups for business growth & promotion
• Managing and executing PR Campaigns for the brand
• Planning, designing and executing marketing campaigns and events
• Planning ATL, BTL and TTL marketing strategies
• Managing new product/brand listing and promotion across internal & external channels
• Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy
• Managing the social media platforms and the website of the brand
• Planning new store opening strategies
• Conducting and monitoring market research on the competitors and the F&B industry
• Create online and offline marketing contents/copywriting

Skills

Market research

Digital marketing

Campaign planning

Copywriting

Social media management

PR campaigns

Brand promotion

Job description

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities-:

• Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing
• Driving the online aggregators & delivery partner tie-ups for business growth & promotion -food aggregators & B2C website
• Managing and executing PR Campaigns for the brand
• Planning, designing and executing marketing campaigns and events
• Planning ATL, BTL and TTL marketing strategies
• Managing new product/brand listing and promotion across the internal & external channels
• Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy
• Managing the social media platforms and the website of the brand
• Planning new store opening strategies
• Conducting and monitoring market research on the competitors and the F&B industry
• Create online and offline marketing contents/copywriting