Marketing & Brand Executive

Jajabor Brand Consultancy; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Jajabor Brand Consultancy (JBC) in Delhi seeks a Marketing & Brand Executive to drive brand storytelling, digital marketing, content creation and campaign execution for two brands: JBC and Indian Compressors Ltd. The role collaborates with cross-functional teams and agencies to deliver integrated campaigns.

The ideal candidate has 2–4 years in marketing, strong writing, social media, branding, and analytics skills, with agency experience preferred and a capability to manage multiple projects

Qualifications

• 2–4 years of experience in Marketing, Brand Marketing, Digital Marketing, or Communications.
• Agency experience preferred.
• Exposure to B2B or industrial marketing is an added advantage.

Responsibilities

• Develop and execute marketing initiatives for JBC and ICL.
• Ensure brand consistency across all communication channels.
• Plan and execute integrated online and offline marketing campaigns.
• Support brand positioning across different target audiences.
• Create content calendars and manage social media platforms.
• Coordinate with designers, photographers, videographers, and external agencies.
• Develop brochures, presentations, and marketing collateral.
• Support product launches and campaigns.
• Coordinate with Sales, PR, Digital, Design, and Leadership teams.

Skills

Content writing

Brand marketing

Digital marketing

Social media management

Campaign execution

Communication skills

Project management

Creative thinking

Analytical thinking

Tools

Canva

Meta Business Suite

LinkedIn Campaign Manager

Google Analytics (GA4)

Google Search Console

WordPress

Google Workspace

ChatGPT tools

CapCut/Premiere Pro

Job description

About The Role

We are looking for a creative, execution-focused, and strategic Marketing & Brand Executive to support the marketing initiatives of Jajabor Brand Consultancy (JBC) and Indian Compressors Ltd. (ICL). This role offers the opportunity to work across two diverse brands - one a leading brand consultancy and the other a global engineering manufacturer. The ideal candidate should be comfortable managing brand storytelling, digital marketing, content creation, campaign execution, event marketing, and corporate communications while collaborating with cross-functional teams.

Key Responsibilities Brand Marketing

• Develop and execute marketing initiatives for JBC and ICL.
• Ensure brand consistency across all communication channels.
• Plan and execute integrated online and offline marketing campaigns.
• Support brand positioning across different target audiences.

Social Media & Content Marketing

• Create and manage monthly content calendars.
• Manage LinkedIn, Instagram, YouTube, and other digital platforms.
• Write social media content, blogs, newsletters, website copy, and emailers.
• Support founder branding and thought leadership initiatives.
• Coordinate with designers, photographers, videographers, and external agencies.

Digital Marketing

• Execute organic and paid marketing campaigns.
• Support SEO initiatives and website optimization.
• Monitor website traffic, campaign performance, and lead generation.
• Analyze campaign performance and recommend optimizations.
• Prepare monthly marketing reports and dashboards.

Product & Corporate Marketing (ICL)

• Develop brochures, presentations, and marketing collateral.
• Create customer case studies and success stories.
• Support product launches and marketing campaigns.
• Coordinate technical content with business and engineering teams.
• Assist with website updates and product communication.

Event & Exhibition Marketing

• Support planning and execution of exhibitions, conferences, webinars, and events.
• Manage pre-event, on-ground, and post-event marketing activities.
• Coordinate promotional materials and event branding.

Research & Collaboration

• Conduct market and competitor research.
• Track industry trends and identify new marketing opportunities.
• Collaborate with Sales, PR, Digital, Design, and Leadership teams.
• Coordinate with external vendors and partners to ensure timely campaign execution.

Requirements Experience

• 2 -4 years of experience in Marketing, Brand Marketing, Digital Marketing, or Communications.
• Agency experience preferred.
• Exposure to B2B or industrial marketing is an added advantage.

Skills

• Excellent written and verbal communication skills.
• Strong content writing and storytelling abilities.
• Experience managing LinkedIn and other social media platforms.
• Good understanding of branding and digital marketing.
• Ability to manage multiple projects simultaneously.
• Strong attention to detail and execution.
• Creative mindset with analytical thinking.

Technical Skills

• Canva
• Meta Business Suite
• LinkedIn Campaign Manager
• Google Analytics (GA4)
• Google Search Console
• WordPress
• Google Workspace
• ChatGPT and AI productivity tools
• Basic video editing (CapCut/Premiere Pro) (preferred)

Skills: digital,branding,social media,paid media,digital marketing,campaigns