Marketing Automation Specialist

Stellarix Consultancy Private Limited; Jaipur; Presencial; INR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional development

Global campaigns exposure

Collaborative team environment

Descripción de la vacante

Stellarix Consultancy Private Limited in Jaipur is seeking a Marketing Automation Specialist to own the execution, optimization, and reporting of multi-channel demand generation campaigns.

You will leverage HubSpot and CRM integrations to improve lead quality, lead-to-SQL conversion, and overall marketing performance, with a data-driven mindset and strong attention to detail.

Formación

• 2–4 years of relevant experience in Marketing Automation, Demand Generation, Revenue Operations, Digital Marketing Operations, or a related field.
• Hands-on experience building and managing campaigns and automated workflows using HubSpot.
• Experience with multi-channel campaign execution, reporting, and optimization.

Responsabilidades

• Create, manage, and optimize automated workflows and lead nurturing sequences.
• Manage landing pages, forms, CTAs, thank-you pages, and other campaign assets.
• Configure and optimize lead scoring, lead qualification criteria, and lead lifecycle stages.
• Manage lead routing and ensure timely distribution of qualified leads to the sales team.
• Maintain CRM data quality, database hygiene, segmentation, and data accuracy.
• Set up and manage campaign tracking using UTM parameters, attribution models, and campaign properties.
• Integrate marketing automation platforms with CRM systems and relevant third-party tools.
• Support end-to-end webinar campaigns, including registration, reminders, attendee communication, follow-ups, and post-webinar nurturing.
• Support the integration and tracking of LinkedIn Ads, Google Ads, and other paid campaigns with HubSpot CRM.
• Build and maintain marketing reports and dashboards to monitor campaign performance, lead generation, SQLs, conversion rates, and ROI.
• Conduct A/B testing across email subject lines, email content, CTAs, landing pages, forms, and automated workflows.
• Monitor email deliverability, engagement metrics, and campaign health, and implement improvements where required.
• Support segmentation and personalization of campaigns based on audience characteristics, behavior, engagement, and lifecycle stage.
• Collaborate with the sales team to improve lead quality, lead handoff, and conversion rates.
• Ensure marketing campaigns follow GDPR, CAN-SPAM, and other applicable email marketing and data privacy best practices.
• Continuously evaluate marketing technology tools and processes to improve campaign efficiency and automation.

Conocimientos

HubSpot

Marketing automation

CRM integration

Lead lifecycle

Campaign analytics

A/B testing

Email marketing

UTM tracking

Data-driven

Collaboration

Educación

Bachelor's degree in Marketing

MBA or related postgraduate qualification

Herramientas

HubSpot Marketing Hub

CRM integrations

GA4/Looker Studio

Descripción del empleo

Job Overview

Stellarix is looking for a Marketing Automation Specialist to own the execution, optimization, and reporting of multi-channel demand generation campaigns. The candidate will play a key role in leveraging marketing technology to improve lead quality, lead-to-SQL conversion, and overall marketing performance.

The ideal candidate should have hands‑on experience with HubSpot, marketing automation, CRM integrations, lead lifecycle management, campaign analytics, and marketing database management. The role requires a data‑driven mindset, strong attention to detail, and curiosity to explore and optimize the marketing technology stack.

Key Responsibilities

• Create, manage, and optimize automated workflows and lead nurturing sequences.
• Manage landing pages, forms, CTAs, thank‑you pages, and other campaign assets.
• Configure and optimize lead scoring, lead qualification criteria, and lead lifecycle stages.
• Manage lead routing and ensure timely distribution of qualified leads to the sales team.
• Maintain CRM data quality, database hygiene, segmentation, and data accuracy.
• Set up and manage campaign tracking using UTM parameters, attribution models, and campaign properties.
• Integrate marketing automation platforms with CRM systems and relevant third‑party tools.
• Support end‑to‑end webinar campaigns, including registration, reminders, attendee communication, follow‑ups, and post‑webinar nurturing.
• Support the integration and tracking of LinkedIn Ads, Google Ads, and other paid campaigns with HubSpot CRM.
• Build and maintain marketing reports and dashboards to monitor campaign performance, lead generation, SQLs, conversion rates, and ROI.
• Conduct A/B testing across email subject lines, email content, CTAs, landing pages, forms, and automated workflows.
• Monitor email deliverability, engagement metrics, and campaign health, and implement improvements where required.
• Support segmentation and personalization of campaigns based on audience characteristics, behavior, engagement, and lifecycle stage.
• Collaborate with the sales team to improve lead quality, lead handoff, and conversion rates.
• Ensure marketing campaigns follow GDPR, CAN‑SPAM, and other applicable email marketing and data privacy best practices.
• Continuously evaluate marketing technology tools and processes to improve campaign efficiency and automation.

Required Skills

• Strong hands‑on experience with HubSpot Marketing Hub and CRM.
• Good understanding of marketing automation, lead nurturing, segmentation, personalization, and lifecycle management.
• Strong knowledge of CRM‑based lead management and sales‑marketing alignment.
• Understanding of email marketing, deliverability, campaign optimization, and marketing best practices.
• Experience with lead scoring, lead routing, workflow automation, and database management.
• Good understanding of UTM tracking, attribution models, campaign measurement, and marketing analytics.
• Ability to analyze campaign data and translate insights into actionable improvements.
• Basic knowledge of HTML/CSS for email and landing‑page customization.
• Experience with webinar platforms such as Zoom, ON24, or similar platforms.
• Familiarity with LinkedIn Ads, Google Ads, and integration of paid campaigns with CRM/marketing automation platforms.
• Strong understanding of A/B testing methodologies and conversion rate optimization.
• Good problem‑solving and troubleshooting skills.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Knowledge of GA4 and Looker Studio will be an added advantage.

Work Experience /Qualification

• Experience: 2–4 years of relevant experience in Marketing Automation, Demand Generation, Revenue Operations, Digital Marketing Operations, or a related field.
• Demonstrated hands‑on experience in building and managing campaigns and automated workflows using HubSpot.
• Experience working with CRM platforms, marketing databases, and lead management processes.
• Experience with multi‑channel campaign execution, reporting, and optimization.
• Prior experience working with international B2B marketing campaigns will be an advantage.
• Qualification: Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related discipline.
• An MBA or relevant postgraduate qualification will be an added advantage.
• HubSpot certifications or other relevant marketing automation certifications will be preferred.

What We Offer

• Opportunity to work with a modern marketing automation and revenue technology stack.
• Hands‑on exposure to HubSpot, CRM integrations, demand generation, campaign analytics, and marketing operations.
• Opportunity to work on global B2B marketing campaigns across multiple channels.
• Exposure to advanced lead nurturing, lifecycle management, attribution, and conversion optimization.
• Opportunity to experiment with new marketing technologies, automation tools, and data‑driven marketing strategies.
• Collaborative environment with close interaction with Marketing, Sales, and Business Development teams.
• Opportunities for continuous learning, professional development, and skill enhancement.
• Career growth opportunities based on performance.