Marketing Automation Specialist - CSA

PivotRoots; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

PivotRoots is hiring for a Marketing Automation Specialist to manage CEP platforms and design data-driven lifecycle campaigns. You will coordinate with Product and Engineering for event tracking, validate data flows, and optimize audience journeys across Push, Email, SMS, WhatsApp and Web channels.

The role requires hands-on CEP experience, strong analytics, and collaborative skills to translate business needs into scalable marketing solutions in a fast-paced environment in Mumbai.

Qualifications

• 2–5 years of experience in Martech, CRM, CLM, Growth Marketing, or Marketing Automation.
• Hands-on experience with at least one CEP platform (CleverTap, MoEngage, Braze, WebEngage).
• Strong understanding of customer lifecycle marketing and campaign automation.
• Experience working with events, user properties, audience segmentation, and journey orchestration.
• Basic understanding of APIs, SDKs, attribution tools, and data integrations.
• Comfortable working with SQL and Excel for campaign analysis and validation.
• Strong analytical, problem-solving, and stakeholder management skills.
• Excellent communication and cross-functional collaboration abilities.

Responsibilities

• Manage and optimize Customer Engagement Platforms (CEP) like CleverTap, MoEngage, Braze, WebEngage.
• Define campaign requirements and coordinate with Product and Engineering for event and user property implementations.
• Validate event tracking, user attributes, and data flows to ensure data accuracy.
• Create and manage audience segments, customer journeys, and automated lifecycle campaigns.
• Execute campaigns across Push, In-App Messages, Email, SMS, WhatsApp and Web channels.
• Analyze campaign performance and recommend optimizations based on user behavior and metrics.
• Work with stakeholders to translate business requirements into scalable marketing solutions.
• Troubleshoot campaign and data issues with internal teams and external partners.
• Maintain campaign documentation and platform best practices.

Skills

Martech

CRM

CLM

Growth Marketing

Marketing Automation

Campaign automation

Lifecycle marketing

Stakeholder management

Communication

SQL

Excel

Education

Tools

CleverTap

MoEngage

Braze

WebEngage

AppsFlyer

GA4

Segment

RudderStack

mParticle

Job description

• Manage and optimize Customer Engagement Platforms (CleverTap, MoEngage, Braze, WebEngage, or similar).
• Define campaign requirements and coordinate with Product and Engineering teams for event and user property implementations.
• Validate event tracking, user attributes, and data flows to ensure data accuracy.
• Create and manage audience segments, customer journeys, and automated lifecycle campaigns.
• Execute campaigns across Push Notifications, In-App Messages, Email, SMS, WhatsApp, and Web channels.
• Analyze campaign performance and recommend optimizations based on user behavior and business metrics.
• Work closely with stakeholders to understand business requirements and translate them into scalable marketing solutions.
• Troubleshoot campaign and data issues with internal teams and external partners.
• Maintain campaign documentation and platform best practices.

Key Responsibilities

• Manage and optimize Customer Engagement Platforms (CleverTap, MoEngage, Braze, WebEngage, or similar).
• Define campaign requirements and coordinate with Product and Engineering teams for event and user property implementations.
• Validate event tracking, user attributes, and data flows to ensure data accuracy.
• Create and manage audience segments, customer journeys, and automated lifecycle campaigns.
• Execute campaigns across Push Notifications, In-App Messages, Email, SMS, WhatsApp, and Web channels.
• Analyze campaign performance and recommend optimizations based on user behavior and business metrics.
• Work closely with stakeholders to understand business requirements and translate them into scalable marketing solutions.
• Troubleshoot campaign and data issues with internal teams and external partners.
• Maintain campaign documentation and platform best practices.

Required Skills & Experience

• 2–5 years of experience in Martech, CRM, CLM, Growth Marketing, or Marketing Automation.
• Hands‑on experience with at least one CEP platform (CleverTap, MoEngage, Braze, WebEngage, etc.).
• Strong understanding of customer lifecycle marketing and campaign automation.
• Experience working with events, user properties, audience segmentation, and journey orchestration.
• Basic understanding of APIs, SDKs, attribution tools, and data integrations.
• Comfortable working with SQL and Excel for campaign analysis and validation.
• Strong analytical, problem‑solving, and stakeholder management skills.
• Excellent communication and cross‑functional collaboration abilities.

Good to Have

• Experience with AppsFlyer, GA4, Segment, RudderStack, mParticle, or CDPs.
• Familiarity with A/B testing, personalization strategies, and experimentation.
• Experience in consumer internet, e‑commerce, gaming, food delivery, or fintech domains.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.