Marketing Automation, Supervising Associate

Jobtailor; Ernakulam; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Jobtailor in India (Kerala) is seeking a seasoned Brand Marketing and Communications professional with strong Marketo expertise to lead end-to-end campaign execution and governance. You will coordinate with cross-functional teams, drive data-driven improvements, and ensure compliant, scalable marketing programs across regions.

The role emphasizes campaign lifecycle management, stakeholder collaboration, and a proactive approach to optimize marketing automation performance in a multinational

Qualifications

• Min. 8 years of experience in Digital/email marketing.
• Strong project coordination skills and multi-campaign management.
• Detail-oriented self-starter who thrives in a fast-paced corporate environment.
• Excellent written and verbal communication; comfortable presenting to virtual teams.
• Advanced proficiency with Microsoft Office; Excel and SharePoint.
• Functional knowledge of MA platforms (Marketo) and translating business needs to technical solutions.
• Adherence to data integrity rules (GDPR, CANSPAM).
• Experience with complex, multi-national organizations is highly preferred.

Responsibilities

• Perform activities related to Brand Marketing and Communications.
• Support end-to-end campaign execution, process improvements and user education on best practices.
• Manage projects with a methodical approach and stakeholder coordination.
• Engage stakeholders with proactive, solution-driven conversations.
• Hands-on experience with lead lifecycle, nurturing, and email marketing best practices.
• Lead Marketing Automation campaigns across channels using Marketo.
• Coordinate with internal and external stakeholders to ensure complete campaign briefs and assets are ready for execution.
• Support Marketo country leads to increase usage and maturity of the platform.
• Maintain data quality through clean-up and normalization efforts.
• Prepare reports and provide insights on campaign performance and optimization.

Skills

Project coordination

Attention to detail

Communication skills

Team player

Time management

Translate to technical solutions

Presentation skills

Problem solving

Education

Digital Marketing degree/diploma

Tools

Marketo

Microsoft Excel

SharePoint

AEM

Job description

Responsibilities

• Responsible for performing the activities related to Brand Marketing and Communications.
• Support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices.
• Have a strong background in managing projects and adhering to processes and methodical approach.
• Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations.
• Hands‑on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices.
• Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels.
• Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions.
• Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign execution.
• Working with Marketo country leads and support them with increased Marketo usage and maturity.
• Database management activities such as data clean‑up and normalization to improve database quality.
• Management and coordination of report responses, RSVPs using Marketo or event tool platforms.
• Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.
• Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.
• Support process improvements and educate users on campaign best practices.
• Standardization and documentation of technical processes using internal systems and Marketo.
• Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
• Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm’s brand and business strategy and adhere to risk and quality safeguards set by EY.
• Work towards organizational objectives along with stakeholders’ project.

Requirements

• Any university degree or college diploma in Digital Marketing or a relevant professional experience
• Min. 8 years of experience in Digital/email marketing
• Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns
• Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
• Ability to review processes and make suggestions for efficiencies and optimization.
• Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
• Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
• Functional knowledge of AEM will be an added advantage for this role.
• Familiarity with complex, multi-national organizations is highly preferred.
• Ability to translate business needs into technical solutions in MA platform.
• Adherence to data integrity rules (such as GDPR, CANSPAM) is a must.
• Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.