Marketing Automation Executive

Fooracles; Meerut; On-site; INR 350,000 - 550,000; Full time

Job summary

Fooracles in Meerut is seeking a Marketing Automation Executive to manage and optimize our automation workflows using Kartra, Go High Level, and ActiveCampaign. You will design forms, emails, surveys, webpages, and SMS campaigns to convert leads into customers.

You will build and refine complex automations, score leads, and integrate the CRM with other tools to streamline operations and data flow. The role requires 1+ years of experience and strong analytical and collaboration skills.

Qualifications

• Proven experience with CRM tools such as Kartra, Go High Level, and ActiveCampaign.
• Strong understanding of marketing automation and lead nurturing strategies.
• Ability to create and manage forms, emails, surveys, webpages, and SMS campaigns.
• Experience with A/B testing and optimizing email campaigns.
• Knowledge of conditional logic in form creation and survey integration with CRM data.
• Excellent organizational and time-management skills.
• Strong analytical skills and attention to detail.
• Effective communication and collaboration skills.

Responsibilities

• Form Creation: Design and implement forms to capture potential leads.
• Email Automation: Develop and execute personalized emails and sequences.
• Complex Automation: Create dynamic automations based on triggers and user behavior.
• Survey Creation: Build surveys to gather feedback and improve lead scoring.
• Webpage Creation: Build and optimize lead capture webpages with responsive design.
• SMS Automation: Set up SMS campaigns for real-time updates.
• Pipeline Management: Maintain sales pipelines to track lead conversion.
• Integration: Integrate CRM with tools via API and similar methods.

Skills

Marketing automation

Lead nurturing

A/B testing

Conditional logic

Time management

Analytical skills

Communication

Tools

Kartra

Go High Level

ActiveCampaign

CRM integration

Job description

As a Marketing Automation Executive, you will manage and optimize our marketing automation processes using CRM tools such as Kartra, Go High Level, Active Campaign, etc. Your role will involve creating and managing forms, emails, complex automation, surveys, webpages, SMS campaigns, and sal es pipelines to convert leads into customers effectively. Join our dynamic team and drive our marketing efforts through advanced automation techniques.

What You ll Do:

• Form Creation: Design and implement forms to capture and collect information from potential leads.
• Email Automation: Develop and execute personalized email campaigns and sequences to nurture leads.
• Complex Automation: Create dynamic automations that perform actions based on various triggers and user behaviors.
• Survey Creation: Create and integrate surveys to gather customer feedback and improve lead scoring.
• Webpage Creation: Build and optimize webpages for lead capture and engagement using responsive design techniques.
• SMS Automation: Set up and manage SMS campaigns for real-time updates and customer engagement.
• Pipeline Management: Develop and maintain sales pipelines to track and optimize the lead conversion process.
• Integration: Integrate CRM with different tools using API or similar techniques to streamline operations and improve data flow.

What We re Looking For:

• Proven experience with CRM tools such as Kartra, Go High Level, and ActiveCampaign.
• Strong understanding of marketing automation and lead nurturing strategies.
• Ability to create and manage forms, emails, surveys, webpages, and SMS campaigns.
• Experience with A/B testing and optimizing email campaigns.
• Knowledge of conditional logic in form creation and survey integration with CRM data.
• Excellent organizational and time-management skills.
• Strong analytical skills and attention to detail.
• Effective communication and collaboration skills.

Why You ll Love This Role:

• In-Office Energy: Collaborate closely with a skilled team that thrives on creativity, innovation and real-time problem-solving.
• Skill Growth: Expand your technical expertise with tools and systems that power high-impact marketing.
• Tangible Impact: Your automations will directly boost customer engagement and business growth.
• Structured Learning: Get full exposure to marketing workflows that combine strategy with smart technology.

Job Details:

• Work Mode On-site
• Location 61 Tilak Road, First Floor, Begum Bagh, Meerut
• Job Type Full time
• Experience- 1+ Years Experience
• Working Hours- 10 AM to 06 PM
• Working Days- Weekly 6 days (Mon to Sat)