Marketing Associate : Restaurant

Minimalist Hotels; Delhi; On-site; INR 400,000 - 800,000; Full time

Job summary

Minimalist Hotels seeks a dynamic, data-driven F&B Marketing Executive to lead marketing, brand visibility, and footfall across six outlets (FIKA & Cabami). You will collaborate with the F&B Head to run multi-channel campaigns, optimize Zomato/Swiggy presence, and drive both direct dining and delivery revenue while maintaining sharp brand aesthetics.

You will manage brand governance, digital touchpoints, website listings, and local SEO.

Qualifications

• Experience: 1–3 years in F&B, hospitality, or restaurant group marketing.
• Platform mastery with Zomato Partner Center, Swiggy Owner App, Meta Ads Manager, GMB and WhatsApp Business API.
• Design & aesthetic eye: Canva or Adobe Suite proficiency.
• Collaborative spirit: work directly with F&B Head, outlet managers, chefs, and creative teams.

Responsibilities

• Oversee marketing, brand visibility, and footfall generation across 6 outlets.
• Execute multi-channel campaigns and manage aggregator platforms (Zomato/Swiggy).
• Organize outlet events and drive direct dining and online delivery revenue.
• Manage F&B Shoots, menu updates, and collaborations with influencers and brands.

Skills

Brand governance

Digital marketing

Campaign management

Collaborative work

Tools

Zomato Partner Center

Swiggy Owner App

Meta Ads Manager

GMB

WhatsApp Business API

Job description

Job Purpose

We are seeking a dynamic, data-driven F&B Marketing Executive to oversee marketing, brand visibility, and footfall generation across all 6 of our F&B outlets (FIKA & Cabami). Working closely with the F&B Head, you will execute multi-channel campaigns, manage aggregator platforms (Zomato/Swiggy), organize outlet events, and drive both direct dining and online delivery revenue while keeping brand aesthetics sharp and consistent.

1. Brand Governance & Digital Touchpoints

Brand Document Adherence: Maintain brand consistency across all 6 outlets in line with Minimalist Hotels' brand design and tone guidelines (Brand Doc).

F&B Website Management: Update and manage website listings for FIKA and Cabami—including digital menus, outlet locations, working hours, and active offers.

2. Paid Ads, Creatives & Campaign Management

Campaign Execution & Creatives: Plan and launch Meta Ads and Google local campaigns using high-quality visuals, reels, and graphic assets to drive restaurant walk-ins.

Promotions & Offers: Develop seasonal offers, happy hour promos, daily specials, and festival menus to boost footfalls and average order value (AOV).

3. Food Aggregators & Local SEO

Zomato & Swiggy Profiles: Manage restaurant listings, upload updated menus, ensure high-res dish photos, and maintain active banner placements for FIKA and Cabami outlets.

In-App Advertising: Run cost-per-click (CPC) campaigns and sponsored listings on Zomato and Swiggy to maximize delivery orders and visibility.

Google My Business (GMB): Manage GMB pages for all F&B outlets, publish regular updates, post food photos, and actively monitor and respond to guest reviews.

Data Collection: Drive customer data collection across all outlets using digital feedback systems, Wi-Fi popups, and table top QR codes.

WhatsApp Campaigns: Design and broadcast target-segmented WhatsApp marketing drives to promote seasonal menu drops, live events, and loyalty offers.

5. Food Shoots & Menu Updates

F&B Shoots: Organize and execute high-concept food and beverage photo/video shoots with chefs, bartenders, and content creators for upcoming launches.

Menu Management: Coordinate with the culinary team for regular menu updates, proofreading, design formatting, physical printing, and digital menu publishing.

6. Collaborations, Events & Market Research

Influencer & Brand Collabs: Partner with food bloggers, lifestyle influencers, and complementary lifestyle brands to amplify brand reach.

Event Execution (with F&B Head): Co-plan, market, and execute outlet events such as live music sessions, mixology workshops, weekend brunches, and pop-ups alongside the F&B Head.

Market Intelligence: Continuously track competitor dining trends, cocktail menus, promotional strategies, and pricing across target cities.

Key Performance Indicators (KPIs)

Outlet Footfalls & Revenue: Increase in dining cover counts, table reservations, and delivery sales volume across FIKA and Cabami.

Ad ROAS & Performance: Return on Ad Spend for Zomato/Swiggy ads and Meta campaign conversions.

Customer Database Growth: Monthly growth rate of compliant customer contacts captured via in-restaurant initiatives.

Direct Channel Engagement: Open and conversion rates on WhatsApp broadcasts and click-through rates (CTR) on performance ads.

GMB & Aggregator Ratings: Rating improvements and response rates across Swiggy, Zomato, and Google Reviews.

Qualifications & Requirements

Experience: 1-3 years in F&B, hospitality, or restaurant group marketing.

Platform Mastery: Hands-on experience with Zomato Partner Center, Swiggy Owner App, Meta Ads Manager, GMB, and WhatsApp Business API tools.

Design & Aesthetic Eye: Basic proficiency in Canva or Adobe Suite to quickly customize promotional creatives matching Minimalist Hotels' aesthetic standards.

Collaborative Spirit: Comfortable working directly on-ground alongside the F&B Head, outlet managers, chefs, and creative teams.