Brand Associate- F&B (Hospitality background only)

Kofteci Foodkrafts; Bengaluru; On-site; INR 450,000 - 600,000; Full time

Job summary

Kofteci Foodkrafts Private Limited in Bengaluru is seeking a Brand Associate to support day-to-day brand activities across campaigns, outlet marketing, social media, events, collaborations, and customer engagement.

You will work closely with Operations, Creative, and Digital Marketing to ensure brand guidelines are followed, coordinate with influencers and partners, and help grow footfall and sales through targeted activations and marketing calendar management.

Qualifications

• Brand marketing experience in F&B preferred.
• Strong communication and coordination skills.
• Experience with social media and digital marketing.

Responsibilities

• Plan and execute brand campaigns and promotions.
• Maintain monthly brand calendars.
• Coordinate with creative and digital teams for social media content.
• Support outlet-level marketing to increase footfall and sales.
• Coordinate with influencers and media partners.
• Visit outlets to ensure brand execution.

Skills

Brand marketing

Social media

Coordination

Execution

Event support

Vendor coordination

Content planning

Analytics basics

Education

Bachelor's degree in Marketing

Tools

Instagram

Facebook

Google Analytics

Job description

Company: Kofteci Foodkrafts Private Limited

Location: Corporate Office, Koramangala, Bangalore

Department: Marketing / Brand

Industry: Food & Beverage / Restaurants

Employment Type: Full-Time

Job Title: Brand Associate/ Senior Brand Associate

We are looking for a creative, energetic, and execution-focused Brand Associate to support the growth and day-to-day brand activities of our F&B brands.

The role will support brand campaigns, outlet marketing, social media, events, collaborations, customer engagement, and on-ground activations. The ideal candidate should understand the restaurant business, have good communication skills, and be comfortable working closely with Operations, Creative, Digital Marketing, and external partners.

Key Responsibilities

• Support the planning and execution of brand campaigns, promotions, and marketing activities.
• Assist in maintaining monthly brand and marketing calendars.
• Coordinate with creative and digital teams for social media content, campaigns, shoots, and promotions.
• Support outlet-level marketing activities to increase footfall, customer engagement, and sales.
• Coordinate with influencers, food bloggers, media partners, and brand collaborators.
• Assist in planning and executing events, launches, seasonal campaigns, and special promotions.
• Visit outlets regularly to ensure proper implementation of brand communication and marketing activities.
• Coordinate with Operations teams to ensure smooth execution of campaigns at outlet level.
• Support new outlet launches and local-area marketing activities.
• Conduct competitor research and identify new F&B marketing trends and opportunities.
• Monitor customer feedback, online reviews, and social media interactions.
• Coordinate with vendors, photographers, printers, agencies, and other marketing partners.
• Ensure all brand communication and promotional materials follow the approved brand guidelines.
• Track campaign execution, footfall, engagement, and other relevant marketing metrics.
• Prepare weekly and monthly activity reports and campaign trackers.
• Assist in managing marketing materials, promotional assets, and outlet branding requirements.
• Support the Brand Manager in day-to-day brand management and special projects.

Required Skills

• Good understanding of F&B, restaurant, and consumer brands.
• Strong communication and coordination skills.
• Creative thinking with strong execution ability.
• Good understanding of social media and digital marketing.
• Strong organizational and time-management skills.
• Ability to coordinate with multiple teams and vendors.
• Good knowledge of Instagram, Facebook, Google, and basic marketing tools.
• Strong attention to detail and ability to manage multiple activities simultaneously.
• Willingness to travel to outlets and work during events or activations when required.
• Passion for food, restaurants, hospitality, and brand building.

Qualification & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, or a related field.
• 2–4 years of experience in Brand Marketing, Marketing, F&B, Hospitality, Restaurants, FMCG, or a related industry.
• Prior experience in F&B/Restaurant marketing is preferred.
• Candidates with strong on-ground marketing and campaign execution experience will be preferred.

Key Performance Areas (KPIs)

• Brand campaign execution
• Outlet marketing and footfall support
• Campaign and activation completion
• Social media and customer engagement support
• Influencer and collaboration coordination
• Brand standard implementation
• Timely reporting and campaign tracking
• Support for new outlet launches and promotions