Growth & Brand Manager

JobItUs; Mumbai; In loco; INR 900.000 - 1.500.000; Tempo pieno

Descrizione del lavoro

JobItUs is seeking a Growth & Brand Manager to drive customer acquisition and repeat business across its consumer brands in Mumbai. The role emphasizes direct linkages between marketing activity and restaurant sales, with responsibilities spanning social media, influencer collaborations, and performance marketing.

The candidate should be commercially minded with a strong grasp of CAC, ROAS, and CRM strategies, and be comfortable working across multiple locations and campaigns in a fast-moving

Competenze

• Develop local marketing plans around each Rays location.
• Coordinate Instagram and social-media content.
• Manage creators and influencer collaborations.
• Coordinate photo/video shoots.
• Work with performance-marketing agencies.
• Manage Meta/Google campaigns where relevant.
• Coordinate Swiggy/Zomato promotional campaigns.
• Analyze customer acquisition cost and campaign performance.
• Build repeat-order and customer-retention initiatives.
• Develop WhatsApp/CRM/customer database initiatives.
• Support new-store launches.
• Develop neighborhood-specific marketing.
• Track marketing spend against attributable sales.
• Maintain brand consistency across locationsCoordinate PR and partnerships where appropriate.
• Experience in food, QSR, D2C, consumer brands or hospitality.
• Digitally native.
• Strong understanding of Instagram and creator marketing.
• Basic understanding of performance marketing.
• Commercially minded and comfortable with numbers.
• Understands CAC, ROAS, conversion and repeat purchase.
• Strong taste and understanding of contemporary consumer brands.
• Fast-moving and highly execution oriented.

Mansioni

• Develop local marketing plans around Rays location.
• Coordinate Instagram and social-media content and influencer collaborations.
• Coordinate photo/video shoots for campaigns.
• Work with performance-marketing agencies to optimize campaigns.
• Manage Meta/Google campaigns where relevant.
• Coordinate Swiggy/Zomato promotional campaigns to boost sales.
• Analyze CAC and campaign performance to improve ROI.
• Build repeat-order and customer-retention initiatives across channels.
• Develop WhatsApp/CRM/customer database initiatives.
• Support new-store launches with local marketing activity.
• Develop neighborhood-specific marketing plans.
• Track spend and attributable sales to measure impact.
• Maintain brand consistency across locations and coordinate PR.

Conoscenze

Marketing strategy

Social media

Influencer marketing

Campaign management

Performance marketing

CRM

D2C

Brand management

Analytics

CAC

ROAS

Descrizione del lavoro

We are looking for a young, commercially minded Growth & Brand Manager to help drive customer acquisition and repeat business across our consumer brands.

The objective is not simply social-media engagement. The role must connect marketing activity directly to restaurant sales.

• Designation – Growth & Brand Manager - Food / QSR
• Qualification – Open
• Work Timings – Shift timing Morning (7 am to 4pm) Evening (3 pm to 12midnight)
• Working Days – WO during a weekday
• Work Location – (1)Andheri / Bandra – (1) Grant Road / Opera House
• Experience – 3-6 years

Responsibilities

• Develop local marketing plans around each Rays location
• Coordinate Instagram and social-media content
• Manage creators and influencer collaborations
• Coordinate photo/video shoots
• Work with performance-marketing agencies
• Manage Meta/Google campaigns where relevant
• Coordinate Swiggy/Zomato promotional campaigns
• Analyze customer acquisition cost and campaign performance
• Build repeat-order and customer-retention initiatives
• Develop WhatsApp/CRM/customer database initiatives
• Support new-store launches
• Develop neighborhood-specific marketing
• Track marketing spend against attributable sales
• Maintain brand consistency across locationsCoordinate PR and partnerships where appropriate
• Experience in food, QSR, D2C, consumer brands or hospitality
• Digitally native
• Strong understanding of Instagram and creator marketing
• Basic understanding of performance marketing
• Commercially minded and comfortable with numbers
• Understands CAC, ROAS, conversion and repeat purchase
• Strong taste and understanding of contemporary consumer brands
• Fast-moving and highly execution oriented